SPF and Sunscreen Claims

Whether your brand is introducing a daily SPF moisturizer, mineral sunscreen, or broad-spectrum sun protection product, properly substantiated claims are non-negotiable. Sunscreen and SPF products are typically classified as OTC drug products, meaning your claims must meet strict regulatory standards. From wearability, sensorial attributes, absorption and sun protection, testing your formulations with the right consumer panel is key to validating both performance and marketing language. 

In-Home Use Tests (IHUTs) for SPF and sun care products provide the evidence consumers seek while giving brands the regulatory support and claims validation they need. These consumer perception tests offer credible, quantifiable insights from real users, delivering powerful claims like:

“89% of panelists said the product absorbed quickly and left no white cast”

That is real consumer feedback and the kind of result that converts browsers into buyers—and it’s the unmatched value of a well-run IHUT.

The Benchmarking Company’s IHUT methodology adheres to rigorous ASTM standards, and we are proud to be a consumer perception claims-testing lab of record for QVC and HSN and an award-winning consumer product testing company.

Partnering with a company that understands SPF claims substantiation ensures your brand can confidently promote sun protection benefits while building consumer trust through real-world in-home use testing.