In a survey conducted by The Benchmarking Company (TBC) of more than 2000 parents of children ages 7 to 17, 50% of boys and 69% of girls first expressed a strong interest in using personal care products at 10 years old or younger. The teen/tween beauty obsession presents a significant opportunity for beauty brands, but marketers must navigate it carefully by addressing parental concerns, offering transparency, and proof the product is safe and effective for young skin. TBC offers Consumer Perception Testing and Claims Substantiation through In-Home Usage Tests (IHUTs) tailored specifically for personal care products and cosmetics aimed at teens and tweens. Our comprehensive testing process helps you gather valuable insights directly from this young consumer while verifying the effectiveness and benefits of your products. Whether you claim that your product is long-lasting, skin-friendly, or enhances natural beauty, we help you back it up with solid evidence. This not only boosts consumer trust (and parental trust) but also positions your brand as credible and reliable in a market that values transparency.
Leveraging TBC’s product testing services for claim substantiation, your brand can confidently launch its products, knowing they are backed by real consumer feedback and validated claims. Stand out in the crowded cosmetics space for teens and tweens with a brand that listens, learns, and delivers what matters most.
94% of teens said acne blemishes were less visible after 12 hours
THAT’S proof-positive and the power of an IHUT.
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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of parents surveyed say that consumer claims that are substantiated using a panel of tweens/teens to measure impact on young skin or hair would make them more comfortable buying a skincare or hair care product for their child
of parents surveyed say if the brand provided transparency about the products' suitability for young skin, it would make them more comfortable buying a skincare for their child
Following a clearly defined protocol, a targeted panel of testers from across the country test your products at home through an In-Home Use Test (IHUT), also known as consumer use testing (CUT). In-home usage testing involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses the product at various time points based on their perception of performance, efficacy and overall appeal. This type of product efficacy testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUT testing also provides the brand with verified user testimonials and claims that may be used in the brand’s marketing efforts – in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives. IHUTs can explore a number of elements from use-up rates, to sensorial attributes, to competitive product preferences, as well as the results you want to claim. IHUTs are a powerful way to provide proof to your customer that the product works through substantiated claims while mitigating regulatory and legal risk. TBC’s IHUT methodology follows strict ASTM standards.
Garner parental and teen & tween feedback for products designed for young skin
Demonstrate transparency through claims substantiation
Find just the right age range and lifestyle for your panel makeup
Leverage a panel of teens and tweens (don’t worry – we have parental consent!)
Consumers use and test the products from the comfort of their homes
Meets claims substantiation requirements by major retailers, as well as QVC/HSN
TBC follows ASTM standards for consumer perception studies
Avoid making misleading advertising claims
Work with a research team that lives and breathes beauty and wellness
Consumer product testing at home is a cost-effective alternative to expensive clinical testing
Access our Benchmarking Library to see how your product claims compare to other products TBC has tested
Increase your reviews, testimonials, and mindshare
Be credentialed as having conducted third-party independent product testing for your products – no bias!
Work with an award-winning consumer products testing company
are watching Influencer videos. Arm Influencers with claims and marketing fodder backed by claims validation consumer product testing results.
are seeking out "these are my favorite things" reels.
IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care for the teen and tween market.
Facial Cleanser
Moisturizers
Toners
Patches
Acne Treatments
Acne Scar Treatments
Color Cosmetics
Mascara
Lip Color
Nail Polish
Nail Products
Feminine Hygiene Products
Deodorant/Antiperspirant
Body Mists
SPF Products
After-Sun Products
Body Soap
Shower Gel
Body Scrubs
Body Lotion
Body Creams
Self-Tanners
Razors
Razor Bump Treatments
Lip Balm
Aromatherapy products
of parents surveyed say that consumer claims that are substantiated using a panel of tweens/teens to measure impact on young skin or hair would make them more comfortable buying a skincare or hair care product for their child
of parents surveyed say if the brand provided transparency about the products' suitability for young skin, it would make them more comfortable buying a skincare for their child
TBC has conducted product efficacy testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again.
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys. The brand gets validated reviews and testimonials.
