Body care products are booming, with 98% of US women using skincare products for the body after bathing or showering. Caring for all of our skin has become a vital part of a well-rounded beauty or self-care routine. In fact, by 2027, body lotions are expected to be a nearly $150 billion market (according to McKinsey & Co.) which is 50% more than it is in 2024.
The market is flooded with loofahs, lotions, and more. To separate your brand’s bath, shower, and post-bathing necessities, give buyers the proof they need by conducting consumer in-home use testing (IHUT) for claims substantiation. Is your bath oil, balm, cream, soap, bath bomb, or butter luxurious, moisturizing, aromatic, and efficacious? Test them with TBC’s home-use tests.
Here’s how consumer testing works: Following a clearly defined testing protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product.
Tests can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUTs (In-Home Use Tests) are tailor-made to satisfy the consumers’ desire for proof-before-buying while also substantiating your product claims, mitigating regulatory and legal risk for your brand. IHUTs provide the substantiation to make claims for cosmetics products such as:
“92% of users said the balm immediately smoothed their rough, dry skin.“
THAT’s proof-positive and the power of an IHUT
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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would be more likely to shop specific retailers that require consumer claims testing for the products they carry
would be influenced to purchase a skincare product if consumer claims demonstrate that the product works for people with similar skin concerns and skin type
Following a clearly defined protocol, a targeted panel of testers from across the country test your products at home through an In-Home Use Test (IHUT), also known as consumer use testing (CUT). In-home usage testing involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses the product at various time points based on their perception of performance, efficacy and overall appeal. This type of product efficacy testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUT testing also provides the brand with verified user testimonials and claims that may be used in the brand’s marketing efforts – in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives. IHUTs can explore a number of elements from use-up rates, to sensorial attributes, to competitive product preferences, as well as the results you want to claim. IHUTs are a powerful way to provide proof to your customer that the product works through substantiated claims while mitigating regulatory and legal risk. TBC’s IHUT methodology follows strict ASTM standards.
Consumers use and test the products from the comfort of their own homes
Cost-effective alternative to expensive clinical testing
Mitigates legal and regulatory risk of false advertising claims
Meets claims substantiation requirements for major retailers including QVC/HSN
Large- or small-scale customizable studies with consumer-relevant panels
Follows industry best practices and standards for market research
Recruit from TBC’s proprietary database of 275K+ vetted beauty and personal care buyers
Male panel of 8K+ personal care buyers also available
Sample a geographically dispersed nationwide population
Work with a research team that lives, breathes and sleeps beauty, personal care and wellness
Provides advertising claims validation
Provides real consumer feedback
of women actively look for strong consumer claims before buying a prestige beauty or personal care product
would trust a brand that allows an unbiased, third-party, independent research firm to test its products and provide results
Whether you are looking to conduct fragrance preference testing on a new bubble bath, or the sensory appeal of a thick, rich lather of a body wash, IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, product performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care.
Shower Gel
Bubble Bath
Body Oils
Feminine Hygiene Products
Deodorant/Antiperspirant
All-Over Deodorant Spray
Body Mists
Keratosis Pilaris (KP) products
Eczema Products
Stretch Mark Products
Cellulite Treatments
Skin Firming Treatments
SPF Products
After-Sun Products
Body Scrubs
Body Serums
Body Lotion
Body Creams
Self-Tanners
Fragrance
Razors
Razor Bump Treatments
would be more likely to purchase a product if the research results were visible to me (i.e. on product page or on the display)
believe retailers should have an established standard for claims displayed at point of sale and that claims must be conducted by a third-party independent research firm/lab
TBC has conducted product efficacy testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again. Interested in becoming a client? Click here.
We work with you to develop the right product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelists test and provide valuable feedback by completing customized online self-assessment claims surveys. The brand gets validated reviews and testimonials.
