Consumer product testing is an important and necessary part of the new product research and development process, often yielding 5-star reviews and ratings, and sometimes unveiling formulation issues that could lead to multimillion-dollar mistakes. But most importantly, it is a preferred method for substantiating advertising and product claims.
The Benchmarking Company’s consumer product testing process (also known as consumer perception studies, consumer in-home use testing, or IHUTs) is an extension of our clients’ product development process, providing the proof-of-efficacy that consumers demand before purchasing, with powerful consumer claims to support sell-in and sell-through. TBC specializes in beauty and wellness product testing across many categories including facial skincare, body skincare, personal care, makeup/color cosmetics, hair care, supplements, CBD beauty, clean beauty, as well as devices, men’s grooming products, fragrance, and intimate care.
Our unique approach ensures your claims are powerful and compliant with advertising and marketing regulations. TBC’s consumer product testing methodologies follow ASTM standards, and TBC is a testing house of record for QVC and HSN.
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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of consumers want independent validation and proof that products work quickly, are made with high quality ingredients and are effective before they’ll buy
would be more likely to shop specific retailers that require consumer claims testing for products they carry
Consumer Product Testing involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This highly targeted panel uses the product – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing reveals hero claims as well as emotional connections to products and brands, which is a valuable tool for any marketing team.
Properly Substantiated Consumer Claims
Market-Ready Claims in Time for Product Launches
Market-Ready Testimonials
Third-Party Validation
Risk Mitigation against False Claims
Consumer Trust and Brand Credibility
Competitive Advantage
Avoiding Reputation Damage
Meeting Retailer Requirements
look for efficacy claims before purchasing a beauty product
say claims help them understand what benefits the products promise to deliver
TBC’s consumer in-home use tests are as varied as your marketing and product development needs. Whether you want a testing panel of 35 consumers or a panel of 2500, we work with brands to meet their marketing, legal and product development testing objectives.
Branded
Blinded
Prototype/Pilot (sensorial testing for large or small groups)
New SKU
New Formulation
New Formulation vs. Old
Formula A vs. B for max. efficacy
New Claims to breathe life into an older SKU
Regimen/Set
Competitive/Superiority/Parity
Fragrance Preference
Usage instruction efficacy
Advertising compliance
On-air use for QVC, HSN, or broadcast advertising
Use-up studies
Add-On Services
Measure your product’s claims scores compared to others we’ve tested in each category – know the benchmarks!
Selfies and video testimonials by finishing panelists can be part of your product’s IHUT!
Post-IHUT Zoom sessions with your trial’s panelists for a deeper dive into the meaning behind your claims scores!
would be willing to pay more for a product if they knew that it worked and delivered on its promises
find consumer claims important when purchasing a high-priced male grooming product
TBC has conducted testing for the largest brands in the business, as well as scores of Indie startups. We possess an unsurpassed knowledge of beauty, personal care, and wellness consumers and the claims that resonate with them. Our understanding of current cosmetics and advertising regulations, coupled with our proprietary methodologies and our renowned panel of 275K+ consumer product buyers, are reasons why brands come back to us time and again.
In addition to your final report of claims at the end of a consumer product study, you’ll also know how your brand measured up to similar claims for like-products we’ve tested with your complimentary Benchmarked Claims Report.
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys.
