How Does One Describe Amazon.com? Omnipresent? Online giant? How about beautiful? Last month, TBC spent some time delving into the statistics behind online shopping, and what drives women to forgo brick and mortar purchases in favor of a one-click…
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This month, TBC spent some time chatting about beauty with US women from a wide variety of ethnicities, and the results were eye-opening. We learned how this underserved population shops, what products she buys, and her top beauty needs and concerns.…
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Fancy a handful of new beauty samples every month? Well take heed—today, there’s a subscription box for that, and it turns out, consumers can’t get enough. Whether it’s the allure of deluxe sized beauty products or a blend of beauty, lifestyl…
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The meteoric rise of beauty bloggers and vloggers is a shooting star that doesn’t seem to be in danger of burning out. From industry staples, like Michelle Phan, to lesser known writers and video mavens making their mark one mascara swipe at a time…
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Take a deep breath, hold, then let it out slowly. That’s right, 2016 is finally over and we’re ready to start anew. With the New Year, optimistic men and women resolve to take the health of their skin and bodies to a whole new level. Beauty…
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Brands that support social and philanthropic causes are on the upswing, and with good reason. They stand up for social issues nearly everyone is interested in supporting, and they let consumers join them on their journey. To find out just how importa…
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No Grinch here. Both men and women indicate they spend more than $100 on their spouse for the holidays. From beauty products to clothing, gift cards and technology, this year’s holiday shopper plans to buy it all. *3624 83% expect to purc…
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Boasting a diverse, ever-growing array of products and the starting point for some of today’s hottest brands, home shopping is a $13B a year (and growing) powerhouse. Beauty products represent about ___% of all products sold at QVC, HSN, and EVIN…
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Natural and organic – catchy buzz words or the way of the future? Turns out, possibly a bit of both. Beauty consumers are keenly interested in the benefits of using natural and organic products, and are open to more education and awareness as t…
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As the days get longer and temperatures begin to soar, our thoughts turn to SPF and sun protection. To find out how consumers really feel about sunscreen and SPF products, we asked over 4,500 women to bare it all and tell us what they are seeking f…
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In June 2017, The Benchmarking Company conducted original research to uncov…
The Sephora Shopper, 2015 115 pages Two in-depth surveys of 5,000+ Americ…