While most U.S. female beauty buyers believe their facial skin is in good condition—65% rating it as “somewhat healthy” and...

Driven by both practicality and pleasure, today’s beauty consumer views nail care as one of the most essential beauty categories,...

Getting a good night’s sleep is vital for skin to repair and regenerate, leading to a healthy, vi-brant complexion. Yet,...

Multi-duty skincare and color cosmetics have become the norm. Two-thirds (67%) of the 3,900 US beauty-buying females surveyed in TBC’s...

Fragrance, once considered a mere sensory delight, has become a deeply transformative means to achieve well-being. Savvy beauty brands understand...

Moms Tell All: My Teen/Tween Beauty Obsession Beauty buying skews younger with each new generation, thanks in large part to...

Claims Confusion – The Call For Truth & Transparency Beauty and personal care buyers—especially those Gen Z age and younger—demand...

Sun Care More than half of women surveyed (56%) say they use different sunscreens for different reasons. Much like lipstick,...

Hair Health US consumers have become significantly more concerned about hair and scalp health, and beauty brands have responded en...

Lift and Tuck Consumers of all ages seek professional treatments to augment their natural features, enabling them to be happier...

From Lashes to Lids With ever-changing trends in lid color, the proliferation of new lash and brow products, and the...

A Patchwork of Possibilities The market for skincare and wellness patches is expected to grow from $6.7B to $8.8B by...

Her Bath & Body Must-Haves Taking a bath is a vital part of a well-rounded self-care routine, according to female...

She’s (Anti-) Aging Beautifully Eighty-two percent (82%) of female consumers polled in TBC’s latest consumer study said that a woman...

The Allure of Celebrity Celebrities have been endorsing consumer products, or marketing their own, since the dawn of advertising. Today,...

The Clean Conundrum Is a “clean” product one that’s free-of certain ingredients, or one that won’t clog a landfill? Is...

Men’s Grooming – Evolved The past decade has seen a steady rise in spending from Us men on personal care...

Midyear Skincare & Makeup Roundup 2022 is flashing by like a comet and it’s time to do a midyear assessment...

Hello Beautiful – What’s New at TBC A huge THANK YOU to the 50+ new brands that have joined The...

From Hair to There – Part 2 In part one of our hair series, we learned about the US female...

Ready To Get Intimate? Beauty buyers are ready! Interest in products for intimate care and sexual wellness is high, with...

Why Claims Matter Now More than Ever The savvy beauty and personal care buyer has always considered proof of efficacy...

What woman doesn’t want beautiful, healthy tresses? As with skincare, consumers want their hair care products to perform, offer real...

Single-dose beauty product packaging options can give consumers much-needed peace of mind, whether it’s taking the guesswork out of the...