In part 1 of our 2-part series, we took a look at attitudes, habits, drivers, and influencers for everything green. Now in Part Two, we will dive even deeper into all things recycling (and her recycling habits at home), exploring the impact recycling has on purchasing decisions with regards to beauty and personal care products, […]
In today’s hyper-green culture, it’s easy to presume that everyone is striving to make cleaner, greener, and more sustainable choices when it comes to their beauty and personal care product purchases. And while for many consumers, sustainability and ‘being green’ are high priorities, for others—electing to buy or use green and sustainable products is simply […]
The Real Difference Between Cheap and Pricey Beauty Products; With a new influx of skin care products at extreme price points, the psychology of why we buy what we buy has never been more complex. A peek into the mind-vanity connection Molvar, Kari . Wall Street Journal (Online) ; FULL TEXT WHEN SHE TRAVELS, Amanda […]
In part 3 of TBC’s The Skincare Series, we’ll take a look at the rising star of mass and generic skincare, as well as skincare kits, the continued appeal of natural and organic skincare products and brands, and social media and beauty loyalty programs, which surprisingly, have room to grow. To capture this crucial information, […]
In part 2, we look at how much she spends, where and why, and what she wants to try. On average, most consumers aren’t willing to spend over $10 on items such as a bar soap (86%), makeup remover wipes (76%), cleansing wipes (75%), blotting papers (73%), and sheet masks (72%). However, she will spend […]
As the wheel of the year turns from the cold, dark days of winter to the first warm breezes of spring, many consumers are ready to revisit and revitalize their skincare routines. To gauge consumer’s thoughts and feelings on just what that means, we chatted with over 4,600 beauty consumers about all things skincare. In […]
In Part Four, our final article in our series on The Benchmarking Company’s annual PinkReport, we are taking a closer look at how brands can use packaging and messaging to tell their natural/organic story, as well as a quick look at wellness trends overall, and what that actually means to consumers. Telling the Natural/Organic Beauty […]
In Part Three of our four part series on The Benchmarking Company’s annual PinkReport we are taking a closer look at the male consumer’s POV on everything natural and organic personal care, as well as examining one of the most controversial (or is it?) natural ingredients to impact beauty: cannabinoids, and finally, a sneak peek […]
In the beauty industry, ingredient stories come and go but there is one ingredient that is disrupting the landscape in a radically compelling way: cannabis. Edgier and more scintillating than any ingredient to come before it, in this special CEW report, The Benchmarking Company takes a closer look at cannabis and how its presence in […]
TBC takes a Retrospective Look at Natural & Organic Beauty from 2008 to Today – Part Two By: Denise Herich In Part Two of our four part series on The Benchmarking Company’s annual PinkReport, we will dive into the consumer’s shopping habits and purchase triggers for natural and organic products; take a look at the […]