The process of getting a CBD-based beauty product on-shelf or online is rarely for the faint-of-heart. Competition, consumer skepticism, and of course the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC), can all pose significant roadblocks. But there are avenues to success for those companies that are willing to take the arduous […]
As the demand for cleaner and safer cosmetics rises, packaging options are rapidly changing to meet consumer needs. Enter single dose (or unit dose) packaged products, taking the guesswork out of the amount to use, while easing buyers’ fears about a product’s exposure to outside toxins. But is the consumer ready for single dose beauty […]
In a recent poll, 9 out of 10 Allure editors agreed — beauty product claims can be pretty damn confusing. (And one person was out sick that day). Why all the linguistic gymnastics? For starters, brands are incentivized to make their products sound like they work — just not work too well. “If a product claims to […]
Savvy brands are realizing what American women have always known: she doesn’t stop using and buying beauty just because she reaches a certain age. Au contraire. Older buyers are generally more brand loyal and have more disposable income than their younger counterparts, yet they’re often besieged by bodily changes that can make buying effective products […]
From probiotics to collagen powders, skin teas to glow gummies, there is a supplement for just about every beauty concern and consumer. Solutions for aiding digestion to helping hair grow crowd retailer shelves and Instagram feeds with promises of better, more powerful results than topicals alone. But what do consumers really think of these products […]
When beauty buyers talk about products, the conversations often default to ingredients, efficacy, and cost. What about how those ingredients get delivered to skin cells and why that matters? Or the form factors used for applying or using beauty products? It’s easy to presume female beauty consumers don’t have much of an opinion about these […]
The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results and safety standards are crucial for those points of differentiation. However, unsubstantiated claims can get brands into […]
K-beauty trends this summer continue to be influenced by COVID-19. With mask wearing likely to be mandatory in public spaces for some time to come, product innovation has centered around skin care solutions. According to Hwa Jun Lee, senior beauty and personal care analyst at Mintel, there has been a flurry of innovation from K-beauty […]
Teens are worried about wrinkles. Here’s how Gen Z is helping to fuel a beauty boom While young ‘skinvestors’ are often in pursuit of self-care and overall well-being, experts are concerned about the premature demand for more invasive treatments. Written by: Leah Dolan, CNN Updated 6th May 2021 Before coronavirus shuttered the world, a typical […]
From beauty gummies to collagen powders, there’s no denying that the supplement category is experiencing an exciting surge in growth and creativity. Once more commonly the domain of health food stores or supermarkets, today supplements can be found at retailers of all kinds, including prestige and luxury department stores, beauty specialty, and even salons and […]