Guys Who Spa “My husband takes better care of his skin than I do,” confesses Jennifer Stansbury, Co-Founder of the Benchmarking Company. “He’s a high-level executive at a Big 4 accounting firm, and he was the one (when we first met) who turned me on to Dermalogica. Here’s ...

Lip, Lip Hooray! Lipstick, lipgloss, lip liner—consumers love their lip products. From changing her lip colors between day and night, or spring and fall, to what color is in her makeup bag right this very minute, The Benchmarking Company got asked US female beauty consum ...

At one time a niche product or nice-to-have benefit, today organic and natural beauty is the norm, and consumers have become more insistent that these products be both powerful and safe. Brands and companies have obliged by creating and offering hardworking organic or natura ...

Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that s ...

Finally, in Part 4 of our 4-part series detailing the findings in our latest PinkReport, we unveil six of the 12 trends poised to shape the state of beauty for the next 10 years and beyond. Consumer Driven Beauty Trends Set to Guide the Next 10 Years The Intimate Face ...

On Sunday, July 9^th The Benchmarking Company conducted a sold-out session at the at Cosmoprof NorthAmerica’s Entrepreneur Academy, entitled “Best Practices for Crafting Claims that Sell Beauty Products.” For beauty and personal care brands, consumer testing is a vital par ...

The Changing Retail Landscape Today, beauty shoppers are taking advantage of the many beauty retail outlets available to them…as well as stepping away from a few old standbys. Since 2006, 62% of women say they purchase more beauty products at Amazon.com; 56% purchase more ...

Last year, $2 billion in beauty products were sold via home shopping channels, either on TV or increasingly, on their websites.  Evine, HSN, and QVC, the industry giant, have increased beauty selling on their channels, with QVC recently buying HSN and also creating its own s ...

The October-December 2017 issue of BW Confidential features consumer shopping habits from TBC's recent Amazon.com & beauty study. Click here to read the issue. We're on page 137.

Today’s Beauty Consumer and Her Beauty Basics in 2016/2017 Desire, rather than need, is driving today’s beauty consumer to buy, which represents a dynamic change from the beauty consumers of yesterday. Traditionally, beauty has been a product women purchased when they ‘ne ...

For The Benchmarking Company’s 2016/2017 PinkReport: Ten-Year Beauty Benchmark—A Consumer Love Affair with All Things Beauty, we take a look at how far beauty has evolved over the past decade, and what that evolution means to brands in terms of guiding marketing plans, devis ...

In June 2017, The Benchmarking Company conducted original research to uncover the secrets of independent beauty company CEOs' successes.  From their early days just starting their companies, to their aspirations for growth or exit strategies, TBC and WWD Beauty has the skinn ...