News


Nov
19
2015

8 Mistakes to Avoid When Pitching Sephora

Selling at Sephora can mean prestige, worldwide awareness and the possibility of an amazing future for a beauty company. But, of course, getting in the door is the first mission the brand must accomplish. The Benchmarking Company asked industry consultants and brands that su ...
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Nov
30
2015

Sell More by Knowing What Beauty Shoppers Really Want

Shoppers are more demanding when it comes to beauty than ever before. They research ingredient stories online. Beauty and review websites, as well as social media, are loaded with product reviews and consumer claims touting what works and what doesn’t. In short, today’s b ...
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Oct
06
2015

GCI Magazine: What are the Sephora Shopper’s Main Influencers? (Part 2)

The brands that are the most successful at selling at Sephora are those that know the customer best. In Part 1 of this series, which offers highlights from The Benchmarking Company's newly published annual "2015 PinkReport: The Sephora Shopper," the consumer's buyi
...
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Sep
18
2015

What is the Sephora Shopper Seeking?

  • Sephora is the first place she goes to browse beauty products, according to 87% of women surveyed.
  • She finds Sephora appealing, stylish, trendy and fun, and trusts that it carries only brands and products that work.
  • She doesn’t think of Sephora as “grab and go
...
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May
31
2015

issue of GCI Magazine

Savvy beauty brands conduct research prior to launching SKUs or making major changes in many ways, with clinical research, online consumer studies and beauty product testing to name just a few. Increasingly, smart beauty brands are also including a tried-and-true qualitative ...
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Feb
16
2015

GCI Magazine and Skin, Inc.’s

BC is in both GCI Magazine and Skin, Inc.’s February 2015 issue: Her 2015 Beauty Wish List and the Brands that Rocked Her World in 2014.
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May
16
2015

The Glamorous Side of Mud

You know a beauty brand has reached an unprecedented level of cool when they've successfully trademarked the phrase "Stay Sexy." Glamglow absolutely oozes confidence; with all the glitz and glamour of Hollywood. And it should. The three-year-old volcanic mud mask maker is on ...
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May
16
2015

Glittering Prize

Read about TBC in “Glittering Prize” about UV-protection products on page 76 of the September 2014 HAPPI Magazine.
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May
15
2015

Who Moved My Eye Shadow

  • Quantitative research about consumers’ buying habits, brands they like and purchase, their lifestyles, where they get their beauty information, what media influences them and what kind of marketing language resonates with them facilitates a brand’s ability to effectively
...
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May
16
2015

GCI Magazine with: Beyond the Launch

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market. Different clinical studies, beauty product testing with consumers puts the emotion ...
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Apr
10
2015

The Future of Beauty

Tomorrow's shoppers

The next two decades will see consumers living longer, healthier lives. They will be more likely to live in a city and work until later in life, and will have almost instant access to the internet, We examine the consumer trends of the future and what th ...
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Apr
10
2015

How Research Helps Brands Sell More

Successful brands intimately understand their consumer. They know what turns “her” on (and off) and connect with her on an emotional level, and custom research can be your window into her world. It’s a tool for thorough understanding of consumer desires and purchase triggers ...
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