As a new wave of personalization for beauty products and experiences rolls out, consumers are embracing all things personal. In a three-part series we will take a closer look at beauty personalization and the customized trend, what it means to consumers, and how that translates into actionable insights for beauty brands and companies who want […]
The Benchmarking Company conducted original primary research in March 2020 of more than 5,000 beauty buyers to see how their beauty buying (and using) behaviors have changed in the new quarantine reality. Download the full report here.
CBD and hemp products are arguably the “it” ingredients of 2019. As The Benchmarking Company reported in part 1 of its September 2019 Beauty by the Numbers Infographic series, 25% of US beauty consumers[1] have used CBD-based beauty products as of August 2019, up 7% from six months earlier in February 2019, when that figure […]
In part 1 of our 2-part series, we took a look at attitudes, habits, drivers, and influencers for everything green. Now in Part Two, we will dive even deeper into all things recycling (and her recycling habits at home), exploring the impact recycling has on purchasing decisions with regards to beauty and personal care products, […]
In today’s hyper-green culture, it’s easy to presume that everyone is striving to make cleaner, greener, and more sustainable choices when it comes to their beauty and personal care product purchases. And while for many consumers, sustainability and ‘being green’ are high priorities, for others—electing to buy or use green and sustainable products is simply […]
The Real Difference Between Cheap and Pricey Beauty Products; With a new influx of skin care products at extreme price points, the psychology of why we buy what we buy has never been more complex. A peek into the mind-vanity connection Molvar, Kari . Wall Street Journal (Online) ; FULL TEXT WHEN SHE TRAVELS, Amanda […]
In part 3 of TBC’s The Skincare Series, we’ll take a look at the rising star of mass and generic skincare, as well as skincare kits, the continued appeal of natural and organic skincare products and brands, and social media and beauty loyalty programs, which surprisingly, have room to grow. To capture this crucial information, […]
In part 2, we look at how much she spends, where and why, and what she wants to try. On average, most consumers aren’t willing to spend over $10 on items such as a bar soap (86%), makeup remover wipes (76%), cleansing wipes (75%), blotting papers (73%), and sheet masks (72%). However, she will spend […]
As the wheel of the year turns from the cold, dark days of winter to the first warm breezes of spring, many consumers are ready to revisit and revitalize their skincare routines. To gauge consumer’s thoughts and feelings on just what that means, we chatted with over 4,600 beauty consumers about all things skincare. In […]
In Part Four, our final article in our series on The Benchmarking Company’s annual PinkReport, we are taking a closer look at how brands can use packaging and messaging to tell their natural/organic story, as well as a quick look at wellness trends overall, and what that actually means to consumers. Telling the Natural/Organic Beauty […]