The Influencer Trust Index: Consumer Insights 2025. More information at: IBA Cosmetics Convergence.
Subjective Claims & Substantiation
Fragrance Frenzy – Scents and Emotions Consumers Crave From Your Brand
Data Warmups! Gen Z & Alpha’s Beauty Attitudes | Gen X’s Beauty Attitudes | Consumer Attitudes Toward Cosmetic Packaging
DOWNLOAD THE PRESENTATION HERE
From scalp care to hair loss to genuinely inclusive innovation, the hair care sector has ridden a wave of premiumization led by targeted care, unique and emerging formats, new ingredient technologies, sustainable design, and much more. In this unique panel session, key brands leading the hair health revolution will discuss everything from consumer demands to skin care-inspired product innovation to emerging opportunities for care.
This session will open with fresh data from The Benchmarking Company’s Denise Herich, who will present insights from exclusive consumer surveys.
How can brands expand or build their hair care offer to capture spiking shopper interest? This briefing will outline 4 key emerging innovation opportunities brands can harness to deliver new, holistic experiences and solutions to a market eager for healthier, more beautiful locks.
Key topics include:
Tackling hair thinning/loss
Capturing the scalp care craze
Inclusive innovation
Bringing clinical, dermatologist-led care to hair
This panel discussion brings together Denise Herich from the Benchmarking Company to discuss market trends and Ronie Schmelz from K&L Gates Law Firm to discuss critical regulatory updates including MoCRA. They will examine current market trends from both a data science and regulatory landscape.
How Sexy Are Your Claims?
View our presentation on Consumer Claims: How Sexy Are Your Claims? – HERE
Know the Benchmarks: In this session, attendees will be privy to the benchmarks derived from hundreds of claims tests conducted on hair care, skincare, body care, makeup, personal care, devices, wellness products and supplements. You’ll learn:
What makes a claim strong and impactful
The importance of competitive claims benchmarking
Why words matter; targeted claims wording for specific audiences
How claims can be used to drive demand and explode sales