Tomorrow's shoppers

The next two decades will see consumers living longer, healthier lives. They will be more likely to live in a city and work until later in life, and will have almost instant access to the internet. We examine the consumer trends of the future and what th ...

Successful brands intimately understand their consumer. They know what turns “her” on (and off) and connect with her on an emotional level, and custom research can be your window into her world. It’s a tool for thorough understanding of consumer desires and purchase triggers ...

Walking the exhibit floor at Cosmoprof North America this year, I was struck by the enormity of nail polish offerings. It seemed every other exhibitor had vast racks of colorful, shimmering, glittery bottles on display. Lacquers and mattes, textures, gels... the styles, colo ...