In the summer, a beauty consumer’s fancy often turns to thoughts of what’s bright, fresh and fun, like sunny nail polishes, fruit-glazed lip glosses and beachy highlights, but they also turn to thoughts of more serious things, i.e.: sun safety. With awareness of UV light induced skin damage at an all-time high, and innovations in […]
The U.S. prestige beauty industry reached $16 billion in 2015, a 7% increase over 2014 sales, according to global information company The NDP Group, Inc. Makeup experienced the healthiest sales growth (13%), while the fragrance category outperformed skin care for the first time; fragrance dollars grew by 4%, and skincare by 3%.
TBC’s Jenn Stansbury talks consumer claims in “Making the Sale,” page 42, BW Confidential, May 2016
Lip products are enjoying a boom says Urban Decay’s Engrand, who predicts the category will continue to be popular in the coming year as brands bring out new innovations in textures and packaging. “Each year there are new things with lacquers, mattes, semi-mattes, powders, glitters and shimmers,” he comments. The Benchmarking Company’s Jenn Stansbury says there […]
Suncare protection sales rose less than 4% in 2015, according to Information Resources, Inc. There were 86,447,681 aerosol sun care products filled in the U.S. in 2014; aluminum cans were the top choice for marketers at 85,113,803 with products in steel aerosol can numbering 1,333,878, according to the Consumer Specialty Products Association (CSPA).
There’s no denying that designing packaging for your new beauty or skincare brand is one of the most exciting parts of the PD process. Which colors will you pick? What bottle shape and what weight of paper for the unit carton? Obviously all of these details add incrementally to the personality of your brand, but […]
Canada may not hold the title of sunniest place in the world (that honor goes to Yuma, Arizona) but it’s finally the time of year when customers look to stock up o UV protection. To better understand their behaviors and preferences, consumer research firm The Benchmarking Company recently surveyed 4,500 North American women on how […]
TBC study results citing the % of women who buy cologne for their men. Love potion: 68% of women buy cologne for their guys, making it the top specialty grooming gift for men.
Your goal: rosy lips that don’t look obviously made-up. And you’re not the only one–this look is the No. 1 makeup desire for women 40 and older, per a recent poll. The hitch is that finding the right shade can be tougher than resurrecting a head of hat hair. Makeup artist Rose-Marie Swift clued us […]