The male grooming industry is on fire and all signs show that it is not going to slow down. From razors to hair pomades, men are spending increasingly larger amounts of cash on personal care and grooming products. What are his top grooming habits, which products is he using most often in front of the […]
“The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.” Described as “Augmented Human,” this was one of four key global beauty trends revealed by Mintel in its December 2015 report. A number of beauty brands are answering this need by updating their […]
Consumer product claims testing has become an imperative part of forward-thinking brands’ pre-product launch or claims validation process. In addition to predicting in-market success and providing valuable efficacy insights, claims testing is increasingly being used as a valuable risk mitigation tool. Consumers and Governments are Watching Brands that use consumer experiences to validate product benefits […]
When it comes to packaging, it’s easy to think that your concepts are going to win with consumers. But in today’s highly competitive beauty marketplace, it’s not enough to think you have a good packaging concept – you have to know. Before one cap is bought, one unit carton printed or one teaspoon of bulk […]
Constructive criticism: No one really enjoys hearing it, yet from time to time, it seems everyone can benefit from a bit of gentle critique—including beauty brands. And one place where this sort-of critique can be most beneficial is with your packaging. To help you ensure your packaging is fully optimized and meeting the needs and […]
In 2016, women are anything but nonchalant about the products in their makeup bags. Nearly half (49%) intended to start off the new year by tossing old, worn out products and replacing them with new options, noted Jennifer Stansbury, co-founder and managing partner, The Benchmarking Company. Also, 36% of women specifically intend for those replacements to […]
Mother nature is having a moment with nourishing botanicals like argan oil, echinacea and aloe vera. Today almost half of women ages 30 to 60 use natural and organic skin care products, according to a study conducted by The Benchmarking Company. Many derms support this clean skin movement. “In a world where we’re exposed to […]
The at-home beauty device market grew 14% in 2014, according to a Kline & Co. LED-enabled products with price points between $30 and $500 have helped the category build mass appeal, including with wearable mask devices. Now, Colette Courtion, founder and CEO of Joylux, is looking to drive the technology into the female personal care […]
When you know what your clients’ beauty goals are, you can ensure that they are getting a satisfactory experience and that you are not missing out on the chance to offer them solutions (ie: services). The Benchmarking Company, a consumer research firm with a focus on beauty, shared with us the results of a survey […]
We’re “happy” that happi chose to put TBC’s New Year’s Resolution BBTN front and center in their January issue!