Shoppers are more demanding when it comes to beauty than ever before. They research ingredient stories online. Beauty and review websites, as well as social media, are loaded with product reviews and consumer claims touting what works and what doesn’t. In short, today’s b ...

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Savvy beauty brands conduct research prior to launching SKUs or making major changes in many ways, with clinical research, online consumer studies and beauty product testing to name just a few. Increasingly, smart beauty brands are also including a tried-and-true qualitative ...

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market. Different clinical studies, beauty product testing with consumers puts the emotion ...

BC is in both GCI Magazine and Skin, Inc.’s February 2015 issue: Her 2015 Beauty Wish List and the Brands that Rocked Her World in 2014.

You know a beauty brand has reached an unprecedented level of cool when they've successfully trademarked the phrase "Stay Sexy." Glamglow absolutely oozes confidence; with all the glitz and glamour of Hollywood. And it should. The three-year-old volcanic mud mask maker is on ...

Read about TBC in “Glittering Prize” about UV-protection products on page 76 of the September 2014 HAPPI Magazine.

• Quantitative research about consumers’ buying habits, brands they like and purchase, their lifestyles, where they get their beauty information, what media influences them and what kind of marketing language resonates with them facilitates a brand’s ability to effectively

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Tomorrow's shoppers

The next two decades will see consumers living longer, healthier lives. They will be more likely to live in a city and work until later in life, and will have almost instant access to the internet. We examine the consumer trends of the future and what th ...

Successful brands intimately understand their consumer. They know what turns “her” on (and off) and connect with her on an emotional level, and custom research can be your window into her world. It’s a tool for thorough understanding of consumer desires and purchase triggers ...

Walking the exhibit floor at Cosmoprof North America this year, I was struck by the enormity of nail polish offerings. It seemed every other exhibitor had vast racks of colorful, shimmering, glittery bottles on display. Lacquers and mattes, textures, gels... the styles, colo ...