Understanding the beauty
consumer is what we do.

The Benchmarking Company is a bi-coastal consumer research firm borne from Alisa Beyer’s The Beauty Company, a national award-winning brand strategy firm that works with 13 of the 15 largest global beauty companies, and is distinguished in the industry with a proven track record in cosmetics, skincare, beauty devices, body care, hair care, nail care, fragrance and wellness/personal care.

Our company provides branding, marketing and strategy professionals in the beauty and personal care industries with forward-thinking, need-to-know information about its customers and prospects. Derived from The Beauty Company’s renowned proprietary research methodologies, our unique approach to research delivers results that promote growth in marketshare and sell-through for our customers’ products.