The Benchmarking Company is a bi-coastal consumer research firm borne from Alisa Beyer’s The Beauty Company, a national award-winning brand strategy firm that works with 13 of the 15 largest global beauty companies, and is distinguished in the industry with a proven track record in cosmetics, skincare, beauty devices, body care, hair care, nail care, fragrance and wellness/personal care.

Our company provides branding, marketing and strategy professionals in the beauty and personal care industries with forward-thinking, need-to-know information about its customers and prospects.  Derived from The Beauty Company’s renowned proprietary research methodologies, our unique approach to research delivers results that promote  growth in marketshare and sell-through for our customers’ products.

Whether it’s through our popular beauty product testing programs, quantitative online surveys, intimate focus groups, or findings from our award-winning Pink Report™ (the only deep-dive U.S.-based research reports that uncover what female consumers want, what they’ll buy, and why), The Benchmarking Company’s multi-disciplinary and focused approach to uncovering consumer buying behavior helps our clients sell more product and retain current customers.  Feel free to download the TBC brochure.