From brows and lashes, to lids and lips, an IHUT, or In-Home Use Test is a cost effective way to test your color cosmetics and makeup with your target consumers and substantiate and validate product claims. Want to claim long-wear, color-stay, color match or gauge the consumer's desire for a specific shade? Following a clearly defined testing protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUTs (In-Home Use Tests) are tailor-made to satisfy the consumers' desire for proof-before-buying while also substantiating your product claims, mitigating regulatory and legal risk for your brand. IHUTs provide the substantiation to make claims for cosmetics products such as:
"96% of women state lashes appear fuller and longer."
THAT's proof-positive and the power of an IHUT
TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies.