The Benchmarking Company's trained focus group moderators can help your brand uncover your beauty and personal care consumers' desires, needs, preferences, purchase thresholds, and attitudes in an intimate setting designed to probe deeply into the questions you need answered for your brand to succeed in the marketplace. Not only will you know the answers to your brand's questions about buyers, but you'll understand the "why" in a deep and meaningful way. Either in-person at state-of-the-art focus group facilities around the country, or through a day of convenient and cost-effective online Zoom groups, TBC's focus groups shine the light on your brand's place in their heart and wallet - and provides a roadmap for success moving forward.
of surveyed beauty and personal care buyers want to participate in focus groups to help brands bring the best products to market
*2021 survey of 4,700+ female beauty/personal care/wellness consumers
are interested in virtual focus groups with like-minded people to talk about beauty/personal care/wellness products likes and dislikes, current product needs and favorite brands
of surveyed consumers are most interested in an in-person focus group discussion with a moderator and 4-5 other participants
Every focus group is completely customized according to your needs – you name it, we’ve conducted focus groups for it!