Successful brands deeply and intimately understand their consumers. They know what turns them on (and off) and they connect with them on an emotional level.
Understanding their desires and purchase triggers allows you to win their loyalty and connect with them in ways that improve marketing effectiveness, optimize product portfolios and accelerate sales with newfound knowledge and insights.
The Benchmarking Company conducts both quantitative and qualitative studies to measure your brand’s perception among your target audiences.
Tap into the opinions of thousands of beauty and personal grooming enthusiasts. TBC’s exclusive, vetted, 250k+ member female thePinkPanel™ and GuysThatGroom™ men’s panel provide insights for the following types of studies:
TBC can create custom studies according to your needs, providing brands on average with well over 1,000 survey results, which can then be cross-tabulated in any number of ways.
Our expert moderators facilitate intimate in-person or Zoom Pro virtual focus groups that explore your customers’ and prospects’ buying habits, needs, opinions and motivators for buying products. Does she gravitate toward your product packaging when it is shown on a shelf with competing packages? Does he easily understand the call-to-action in your proposed television ad?
TBC recruits the exact consumer you’re seeking, managing and facilitating both small and large-scale studies at state-of-the-art facilities across the US and abroad. We also offer more cost-friendly Zoom Pro virtual focus groups, where brands can view the proceedings live from the comfort of their own offices. Watch live behind the scenes and instantly know your consumers’ attitudes and perceptions at these invaluable qualitative research studies.