Understand what female buyers want, need, and desire from your brand. The Benchmarking Company conducts both quantitative and qualitative studies to measure your brand’s perception among your target audiences. Research methodologies include US and international in-person and online focus groups, interactive online consumer studies that utilize TBC’s 120k+ member PinkPanel™, and beauty product testing.

  • Voice of the Consumer
  • Consumer Profile Studies
  • Quantitative and Qualitative Testing

TBC Consumer Research Brochure


Whether your company is a start-up or a standard-bearer, find out about your competitors, their offerings, messages, and pricing through our comprehensive competitive landscape and pricing analyses.

  • Competitive Landscapes
  • Pricing Analysis
  • Packaging Analysis– Stand out in the Crowd
  • Claims that Resonate and Cause her to Buy