What woman doesn’t want beautiful, healthy tresses? As with skincare, consumers want their hair care products to perform, offer real benefits, and leave their hair looking and feeling better. What does this mean for your brand? In part one of our two-part series on hair care, learn what more than 3,400 consumers have to say about their top hair concerns, what she looks for in the products she buys and how important it is that products are made specifically for someone with her hair type, texture, color and more.
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