Count On Claims Claims have become a vital part of how brands communicate their benefits, results, and promises to consumers....

Lip, Lip Hooray! Lipstick, lipgloss, lip liner—consumers love their lip products. From changing her lip colors between day and night,...

All Eyes on Me When it comes to her lashes and eyebrows, there is no disputing the importance of her...

It’s Hot to be Holistic There’s a new era of holistic beauty, health, and wellness at hand, and consumers are...

The Wellness Connection Whether looking to combat a specific skin concern, feel overall healthier, or bolster an existing routine, wellness...

How Does One Describe Amazon.com? Omnipresent? Online giant? How about beautiful? Last month, TBC spent some time delving into the...

This month, TBC spent some time chatting about beauty with US women from a wide variety of ethnicities, and the...

Fancy a handful of new beauty samples every month? Well take heed—today, there’s a subscription box for that, and it...

The meteoric rise of beauty bloggers and vloggers is a shooting star that doesn’t seem to be in danger of...

Take a deep breath, hold, then let it out slowly. That’s right, 2016 is finally over and we’re ready to...

Brands that support social and philanthropic causes are on the upswing, and with good reason. They stand up for social...

No Grinch here. Both men and women indicate they spend more than $100 on their spouse for the holidays. From...

Boasting a diverse, ever-growing array of products and the starting point for some of today’s hottest brands, home shopping is...

Natural and organic – catchy buzz words or the way of the future? Turns out, possibly a bit of both....

As the days get longer and temperatures begin to soar, our thoughts turn to SPF and sun protection. To find...

Today, beauty brands small and large are leveraging advanced science to create efficacious and disruptive treatments for skin to hair...

Ooo-la-la this is shaping up to be a memorable Valentine’s Day! We asked women across America how they’ll prepare themselves...

It’s New Year’s Resolution time—beauty style! We asked more than 4,000 U.S. women what they wanted to try, buy and...

Serious men’s grooming is no longer left to the metrosexuals. Men from every walk of life are getting their groom...

The Benchmarking Company unveils its annual look at the beauty products the U.S. female consumer plans to buy herself and...

She’s all dolled-up in her makeup favorites and she’s ready to take on the world. In this tribute to the...

Ladies aren’t the only ones that primp, according to a recent TBC study. Men’s grooming is a fast- growing category...

Cleanse, condition, coiff, and curl, hair care takes center stage in today’s Beauty by the Numbers.  Here are highlights from...

Welcome TBC insiders! Each year, TBC’s annual deep-dive PinkReport™ gets to the heart of what makes the beauty consumer tick....