TBC takes a Retrospective Look at Natural & Organic Beauty from 2008 to Today – Part One By: Denise Herich Quick – think of every buzzword that connotes “natural” beauty and personal care. Sustainable, eco-friendly, botanical, bio-natural, herbal, oils, clean, green? Do those words alone, along with an image of a flower (or – gasp […]
When it comes to iconic beauty products, few hold as important a place in the heart of consumers as those for eyelashes and eyebrows. Consumers across all age ranges shop for these products on a routine basis, are attuned to the trends and techniques guiding the category, and consider items to preen and perfect their […]
Guys Who Spa “My husband takes better care of his skin than I do,” confesses Jennifer Stansbury, Co-Founder of the Benchmarking Company. “He’s a high-level executive at a Big 4 accounting firm, and he was the one (when we first met) who turned me on to Dermalogica. Here’s a guy who’s educated and gets out […]
Lip, Lip Hooray! Lipstick, lipgloss, lip liner—consumers love their lip products. From changing her lip colors between day and night, or spring and fall, to what color is in her makeup bag right this very minute, The Benchmarking Company got asked US female beauty consumers to discuss all things lip, and we think you’ll be […]
At one time a niche product or nice-to-have benefit, today organic and natural beauty is the norm, and consumers have become more insistent that these products be both powerful and safe. Brands and companies have obliged by creating and offering hardworking organic or natural products at a variety of price points, making them accessible to […]
Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that stands on its own […]
Finally, in Part 4 of our 4-part series detailing the findings in our latest PinkReport, we unveil six of the 12 trends poised to shape the state of beauty for the next 10 years and beyond. Consumer Driven Beauty Trends Set to Guide the Next 10 Years The Intimate Face of Beauty By all our […]
On Sunday, July 9th The Benchmarking Company conducted a sold-out session at the at Cosmoprof NorthAmerica’s Entrepreneur Academy, entitled “Best Practices for Crafting Claims that Sell Beauty Products.” For beauty and personal care brands, consumer testing is a vital part of building a successful product that deeply resonates with consumers, and that delivers all the […]
The Changing Retail Landscape Today, beauty shoppers are taking advantage of the many beauty retail outlets available to them…as well as stepping away from a few old standbys. Since 2006, 62% of women say they purchase more beauty products at Amazon.com; 56% purchase more at beauty specialty stores (Sephora, ULTA, Bluemercury, etc.) and beauty specialty […]
Last year, $2 billion in beauty products were sold via home shopping channels, either on TV or increasingly, on their websites. Evine, HSN, and QVC, the industry giant, have increased beauty selling on their channels, with QVC recently buying HSN and also creating its own standalone channel devoted to products from our industry, Beauty IQ. […]