Forty percent of consumers say they apply sunscreen daily, regardless of weather or the season, while 74% say they’re buying more sun protection products now—both in their cosmetics and as standalone sunscreens—than they did 5 years ago. Innovations in sun care from the United States and abroad are causing a frenzy of consumer excitement, whether […]

The global hair and scalp care market is expected to grow at an annual rate of 6.6% through 2028a, with prestige hair care growing 14% in 2023, per Circanab. U.S. consumers are doing their part to keep the category moving strongly forward, with more than 95% of U.S. females buying at least one hair care […]

While it’s said that everyone is beautiful in their own way, many U.S. women and men rely on professionals to augment their natural features to enable them to be happier with the skin they’re in. More than 26.2 million surgical and minimally invasive cosmetic and reconstructive procedures were performed in the U.S. last year, according […]

When it comes to the workhorse of the beauty world, few products can hold a candle to face masks. For decades, masks have been a part of the lineup for nearly every skin care brand, but up until several years ago, the category seemed to be a bit stagnant. Not any longer. From mud to […]

Seventy-six percent of U.S. female beauty buyers say they’ve purchased a new color cosmetic product in the past six months. While where she’s buying makeup remains relatively constant, how she’s learning about new makeup products has changed tremendously over the past 10 years. The many forms of artificial intelligence programmed to inform, educate, persuade and […]

Skin care and wellness patches are rising in popularity as pathways to enhanced beauty and self-care routines, with the global market for transdermal patches alone expected to grow from $6.7 billion in 2022 to $8.8 billion by 2027, per a BCC Research analysisDisplay footnote number:a. Used on their own in various formats, or in tandem […]

Forty-six percent of U.S. female beauty and personal care buyers admit that a product’s packaging is influential or very influential to their purchase decision; make that 50% for millennial and Gen Z buyers. Whether that package is primary or secondary, sustainable, refillable, made of plastic or glass, the vessel containing the product plays a vital […]

Once, if you were talking about going to the salon for a trim, a restyle, color or shape, you’d have been talking about the hair on your scalp. But in 2023, it’s just as likely to be your eyebrows. That’s because brows are big business and growing — not just in terms of salon treatments, […]

In the past 12 months, 73% of U.S. beauty-buying consumers surveyed say they’ve purchased both eyelash makeup products and tools as well as eyebrow products or tools—up from 66% just five years ago when The Benchmarking Company revealed results from its first nationwide consumer lash and brow makeup survey (2018). Between then and now, the […]

Serving as the self-regulatory forum for the advertising industry, the National Advertising Division (NAD)** reviews national advertising in all media based on challenges from competitors, complaints from consumers, or on its own monitoring initiative covering a wide variety of industries and issues. NAD’s review fulfills its public interest mission of ensuring that advertising claims are […]