News


Jan
31
2017

Beauty is Where the Heart is: How Social Philanthropy Drive Consumers’ Decisions

When it comes to philanthropic giving or throwing your support behind a cause you believe in, most of us likely have a favorite mission or way to give back to our communities, and beauty consumers are no different. In fact, you could say that when it comes to cause-related g ...
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Mar
03
2017

Beauty is her Beat: Inside the Hearts and Minds of the Beauty Enthusiast

The ultimate beauty lover—she goes by many names: beauty junkie, beauty enthusiast, beauty diva, beauty queen. But whatever you call her (or him!), there are several facts about this uber-beauty consumer that are undeniable:  she loves the role beauty plays in her life, she’ ...
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Mar
03
2017

TBC’s Session on the US Consumer’s Love Affair with Masstige a Hit at Cosmoprof Worldwide

Denise and Jenn from TBC, along with fellow panelist Chris Hobson, CEO of Patchology, spoke at the 50th annual Cosmoprof Worldwide Bologna on March 19, 2017 about the growing impact of beauty in the masstige market.  You can download the full presentation here! ...
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Mar
31
2017

TBC Special Report: Consumer Driven Trends For 2016 and Beyond

In today’s rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In a retrospective look at beauty trends, behaviors, and influencers from 10 years ago, as well as those informing the industry today, The Be ...
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Oct
30
2016

Proof Sells-The Benchmarking Company Helps Brands Claim Her Allegiance

The last time we caught up with The Benchmarking Company’s co-founders, Denise and Jenn, they were prepping for a speaking panel alongside QVC’s Ellen Lennon, Director of US Beauty; Eve Pearl of EVE PEARL Beauty and Doris Dalton of Doll 10 Beauty at Cosmoprof NorthAmerica. T ...
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Oct
31
2016

What Makes Her Tick? The Mindset of Today’s Beauty Consumer…and What It Means to Your Brand.

With hundreds of beauty products singing their siren’s call to beauty consumers each time they stroll their favorite beauty aisle or log-onto to their preferred online shop, how can a brand expect to stand-out? Let’s take a closer look at the beauty consumer of 2016.

She’s

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Oct
29
2016

TBC talks to Packaging Digest about Ways to Avoid Million Dollar Packaging Mistakes in the October 2016 issue

The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what packaging elements consumers value ...
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Oct
28
2016

The Evolution of the In-Home Beauty Product Test

In last month’s article, TBC took a close look at the evolution of focus groups, and how brands can use this powerful tool to gather critical qualitative data about their products.  This month, we turn our attention to other half of this equation: in-home usage studies or be

...
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Sep
30
2016

Are skin serums miracle workers?

Cocaine used to be God’s way of telling you that you have too much money. Now it’s SoulCycle and skin serums. Over the last decade “wellness” has become a luxury item and serums, which tend to mix health claims with beauty promises, have ridden the wellness wave with spectac ...
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Sep
28
2016

Tell Me How You Really Feel

To move towards product launch with confidence, marketing teams need reliable consumer intelligence. Here at The Benchmarking Company, we are seeing brands turning back to the basics more and more to get this data—basics such as the time-tested focus group. A chance for bran

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Aug
31
2016

E.L.F. Turns Spotlight on its Biggest Fans

Anyone passing through the lobby of Hotel Vitale on a recent Saturday afternoon would have heard delighted shrieks coming from a conference room.What sounded like a taping of Oprah’s FavoriteThings onWinfrey’s former television show was actually a room full of young women wh ...
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Jul
31
2016

3 Reasons To Be Personal With Your Pitch To Investors

There are a lot of dos and don’ts to keep track of when you pitch to investors—properly define the market opportunity, outline the problem/solution, demonstrate key revenue streams, etc.—but one element that often gets overlooked in favor of hard-hitting data is conveying a ...
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