The Professional Beauty Association presented part two of its virtual Executive Summit, further exploring its 2020 theme of “The Road to Reinvention.” The summit, which continued the organization’s pivot to a digital format due to COVID-19 restrictions, featured deep insi ...

In Part One of our two part series, we explored the consumer’s relationship with acne, how long acne has been a concern, where on her face and body she struggles with acne,  and what products she uses to address this pesky problem. Now in Part Two, read on for a deeper look ...

Of all the skin issues that plague beauty consumers, none is more universal than acne. A frustrating skin situation that most consumers face at one point or another, acne has been a prime target for beauty businesses and brands for decades, and with good reason: nearly every ...

The Benchmarking Company surveyed more than 2,900 beauty and personal care buyers on their opinions regarding topics such as products, represen­tation, and Black Lives Matter movement for an August, 2020 study.

Of those surveyed, 83% of the female beauty consumers supported ...

In Part 3 of our series on personalized beauty, you’ll learn more about the growing tide of interest in personalized products for hair, most appealing benefits of customization, top products she’s already using that are personalized, and more. To better understand this fl ...

Let’s talk color—personalized color cosmetics and makeup, that is. In our three-part series on personalization and the beauty industry, TBC is taking a deep dive look into everything personal about beauty. Today, we take a closer look at what drives consumer interest and eng ...

The beauty and personal care companies are not immune to the challenges faced by others: cash flow issues, lower consumer demand, a reduced retail channel, shuttered stores and manufacturing plants, employee layoffs and supply chain lags and interruptions. Stay at home ma ...

As a new wave of personalization for beauty products and experiences rolls out, consumers are embracing all things personal. In a three-part series we will take a closer look at beauty personalization and the customized trend, what it means to consumers, and how that transla ...

The Benchmarking Company conducted original primary research in March 2020 of more than 5,000 beauty buyers to see how their beauty buying (and using) behaviors have changed in the new quarantine reality. Download the full report here. ...

CBD and hemp products are arguably the “it” ingredients of 2019. As The Benchmarking Company reported in part 1 of its September 2019 Beauty by the Numbers Infographic series, 25% of US beauty consumers[1] have used CBD-based beauty products as of August 2019, up 7% from six ...

In part 1 of our 2-part series, we took a look at attitudes, habits, drivers, and influencers for everything green.  Now in Part Two, we will dive even deeper into all things recycling (and her recycling habits at home), exploring the impact recycling has on purchasing decis ...

In today’s hyper-green culture, it’s easy to presume that everyone is striving to make cleaner, greener, and more sustainable choices when it comes to their beauty and personal care product purchases. And while for many consumers, sustainability and ‘being green’ are high pr ...