News


Apr
30
2016

GCI enewsletter

The at-home beauty device market grew 14% in 2014, according to a Kline & Co. LED-enabled products with price points between $30 and $500 have helped the category build mass appeal, including with wearable mask devices. Now, Colette Courtion, founder and CEO of Joylux, is ...
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Apr
30
2016

The Tools of His Trade

The male grooming industry is on fire and all signs show that it is not going to slow down. From razors to hair pomades, men are spending increasingly larger amounts of cash on personal care and grooming products. What are his top grooming habits, which products is he using ...
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Apr
14
2016

Beauty Care Packaging Trends

“The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.” Described as “Augmented Human,” this was one of four key global beauty trends revealed by Mintel in its December 2015 ...
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Mar
31
2016

GCI March 2016 Validate or Else

Consumer product claims testing has become an imperative part of forward-thinking brands’ pre-product launch or claims validation process. In addition to predicting in-market success and providing valuable efficacy insights, claims testing is increasingly being used as a val ...
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Apr
16
2016

Beauty Packaging – Never Underestimate the Power of Packaging

When it comes to packaging, it’s easy to think that your concepts are going to win with consumers. But in today’s highly competitive beauty marketplace, it’s not enough to think you have a good packaging concept – you have to know. Before one cap is bought, one unit carto ...
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Mar
31
2016

Packaging Digest: 10 Pet Peeves

Constructive criticism: No one really enjoys hearing it, yet from time to time, it seems everyone can benefit from a bit of gentle critique—including beauty brands. And one place where this sort-of critique can be most beneficial is with your packaging. To help you ensure ...
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Mar
31
2016

Happi

In 2016, women are anything but nonchalant about the products in their makeup bags. Nearly half (49%) intended to start off the new year by tossing old, worn out products and replacing them with new options, noted Jennifer Stansbury, co-founder and managing partner, The Benc ...
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Apr
27
2016

Go green with a healthy, clean routine.

Mother nature is having a moment with nourishing botanicals like argan oil, echinacea and aloe vera. Today almost half of women ages 30 to 60 use natural and organic skin care products, according to a study conducted by The Benchmarking Company. Many derms support this cl ...
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Apr
27
2016

Modern Salon

When you know what your clients' beauty goals are, you can ensure that they are getting a satisfactory experience and that you are not missing out on the chance to offer them solutions (ie: services). The Benchmarking Company, a consumer research firm with a focus on beauty, ...
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Jan
01
2016

Happi Uses TBC BBTN

We're "happy" that happi chose to put TBC's New Year's Resolution BBTN front and center in their January issue!
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Nov
30
2016

Packaging Digest

The marriage of great package design and compelling messaging is a must in an ever-growing beauty and personal care market, but which messages resonate most with buyers? When we think of packaging we think of form and function, aesthetics and practicality. We design the p ...
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Nov
19
2015

8 Mistakes to Avoid When Pitching Sephora

Selling at Sephora can mean prestige, worldwide awareness and the possibility of an amazing future for a beauty company. But, of course, getting in the door is the first mission the brand must accomplish. The Benchmarking Company asked industry consultants and brands that su ...
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