News


Mar
31
2016

Packaging Digest: 10 Pet Peeves

Constructive criticism: No one really enjoys hearing it, yet from time to time, it seems everyone can benefit from a bit of gentle critique—including beauty brands. And one place where this sort-of critique can be most beneficial is with your packaging. To help you ensure ...
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Mar
31
2016

Happi

In 2016, women are anything but nonchalant about the products in their makeup bags. Nearly half (49%) intended to start off the new year by tossing old, worn out products and replacing them with new options, noted Jennifer Stansbury, co-founder and managing partner, The Benc ...
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Apr
27
2016

Go green with a healthy, clean routine.

Mother nature is having a moment with nourishing botanicals like argan oil, echinacea and aloe vera. Today almost half of women ages 30 to 60 use natural and organic skin care products, according to a study conducted by The Benchmarking Company. Many derms support this cl ...
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Apr
30
2016

GCI enewsletter

The at-home beauty device market grew 14% in 2014, according to a Kline & Co. LED-enabled products with price points between $30 and $500 have helped the category build mass appeal, including with wearable mask devices. Now, Colette Courtion, founder and CEO of Joylux, is ...
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Apr
27
2016

Modern Salon

When you know what your clients' beauty goals are, you can ensure that they are getting a satisfactory experience and that you are not missing out on the chance to offer them solutions (ie: services). The Benchmarking Company, a consumer research firm with a focus on beauty, ...
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Jan
01
2016

Happi Uses TBC BBTN

We're "happy" that happi chose to put TBC's New Year's Resolution BBTN front and center in their January issue!
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Nov
30
2016

Packaging Digest

The marriage of great package design and compelling messaging is a must in an ever-growing beauty and personal care market, but which messages resonate most with buyers? When we think of packaging we think of form and function, aesthetics and practicality. We design the p ...
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Nov
19
2015

8 Mistakes to Avoid When Pitching Sephora

Selling at Sephora can mean prestige, worldwide awareness and the possibility of an amazing future for a beauty company. But, of course, getting in the door is the first mission the brand must accomplish. The Benchmarking Company asked industry consultants and brands that su ...
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Nov
30
2015

Sell More by Knowing What Beauty Shoppers Really Want

Shoppers are more demanding when it comes to beauty than ever before. They research ingredient stories online. Beauty and review websites, as well as social media, are loaded with product reviews and consumer claims touting what works and what doesn’t. In short, today’s b ...
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Oct
06
2015

GCI Magazine: What are the Sephora Shopper’s Main Influencers? (Part 2)

The brands that are the most successful at selling at Sephora are those that know the customer best. In Part 1 of this series, which offers highlights from The Benchmarking Company's newly published annual "2015 PinkReport: The Sephora Shopper," the consumer's buyi
...
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Sep
18
2015

What is the Sephora Shopper Seeking?

  • Sephora is the first place she goes to browse beauty products, according to 87% of women surveyed.
  • She finds Sephora appealing, stylish, trendy and fun, and trusts that it carries only brands and products that work.
  • She doesn’t think of Sephora as “grab and go
...
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May
31
2015

issue of GCI Magazine

Savvy beauty brands conduct research prior to launching SKUs or making major changes in many ways, with clinical research, online consumer studies and beauty product testing to name just a few. Increasingly, smart beauty brands are also including a tried-and-true qualitative ...
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