Achieving that perfect hair day—when hair looks fuller, shinier, more youthful and effortlessly holds a style all day—is a goal of many women. Consumers now understand that good hair and scalp health is the means to attain that goal. In recent years, hair care buyers have become significantly more concerned about hair and scalp health, […]
The importance of “me time” in the bath or shower rises with personal stress levels, as does the importance of the products consumers use when indulging themselves. To uncover shoppers’ bath and body care habits, the brands they love, scents they crave, and after-bath skin care essentials, The Benchmarking Company (TBC) conducted an in-depth 56-question […]
The Benchmarking Company Beauty by the Numbers Infographic Series: Clean Beauty Report TBC looks into consumer market research trends for clean beauty. What do nearly 3,000 US females think about “clean” beauty? How important is clean to her? Does she understand what clean is? Find out by diving into this fresh consumer research from The […]
Eighty-two percent (82%) of female consumers polled in The Benchmarking Company’s (TBC) latest consumer study said that a woman should be proud to look her true age. What’s more, consumers are generally at peace with the natural aging process (53% don’t mind looking their age). Still, 67% admit to being self-conscious about how they look […]
Recently, The Benchmarking Company’s Denise Herich reported that, “About 87% of surveyed U.S. women who buy beauty products say they take supplements as a part of their regular daily skin and body care routines, and 84% take them daily. In fact, 92% believe the best way to obtain their beauty objectives is with an inside-out […]
Ingestibles are quickly becoming the norm rather than the exception. To understand the mindset of beauty buyers who are exploring supplement use, The Benchmarking Company conducted a primarily online research study in September 2022 asking more than 2,000 U.S. females ages 18-plus to share information about their supplement purchase patterns, brands they trust and their […]
U.S. beauty consumers have rallied in 2022 to help the industry recover from pandemic lows. Seventy-five percent of U.S. beauty-buying females say that beauty buying has become as important or more important to them now, post-pandemic, than it was prior to the pandemic’s onset. Whether her buying tendencies remain as strong in 2023, despite inflation […]
The past decade has seen a steady rise in spending from U.S. men in the personal care and beauty markets. The more adventurous males have moved beyond typical grooming offerings like shaving products and beard care and have embraced the full-spectrum of wonders that were largely the domain of females only. To understand the mindset […]
As of press time, 2022 is already more than halfway over, summer is nearly a memory and the big holiday rush is looming. Before we jump headfirst into prepping for the fourth quarter, The Benchmarking Company (TBC) wanted to find out what the first six months of 2022 consumer purchasing behavior can tell us about […]
The Benchmarking Company has won the Next Award for Best Research, Insights & Trend Forecasting Agency 2022! This award recognizes companies that provide products and services that generates business insights and ideas that facilitate better decision making or new product ideation! Interested in customized beauty consumer research for your brand? Call (703) 871-5300 or email […]