News


Jun
30
2016

The Science Of Beauty: How To Make Your Scientific Brand A Winner With Consumers

Scientific innovations have come to the beauty aisle in a big way – particularly in the skincare category.  From topical products to high-tech devices, today’s beauty brands are using scientific innovation to push the boundaries of skin health and well-being for consumers of ...
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Jun
29
2016

Happi Magazine

François Nars had a vision. With a love for the South of France, the prestige makeup marketer wanted his Summer 2016 color cosmetics packages to create a fun, travel-inspired story set along the Côte d’Azur. So he approached fashion illustrator Konstantin Kakanias and commis ...
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Jun
28
2016

GCI Magazine

In the summer, a beauty consumer’s fancy often turns to thoughts of what’s bright, fresh and fun, like sunny nail polishes, fruit-glazed lip glosses and beachy highlights, but they also turn to thoughts of more serious things, i.e.: sun safety. With awareness of UV light ind

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Mar
31
2016

BW Confidential

Lip products are enjoying a boom says Urban Decay's Engrand, who predicts the category will continue to be popular in the coming year as brands bring out new innovations in textures and packaging. "Each year there are new things with lacquers, mattes, semi-mattes, powders, g ...
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May
31
2016

Spray Technology

Suncare protection sales rose less than 4% in 2015, according to Information Resources, Inc. There were 86,447,681 aerosol sun care products filled in the U.S. in 2014; aluminum cans were the top choice for marketers at 85,113,803 with products in steel aerosol can numbering ...
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Apr
30
2016

Spray Technology

The U.S. prestige beauty industry reached $16 billion in 2015, a 7% increase over 2014 sales, according to global information company The NDP Group, Inc. Makeup experienced the healthiest sales growth (13%), while the fragrance category outperformed skin care for the first t ...
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May
31
2016

First Impressions & Packaging: Which Details Matter to Beauty Consumers and Which Don’t.

There’s no denying that designing packaging for your new beauty or skincare brand is one of the most exciting parts of the PD process. Which colors will you pick? What bottle shape and what weight of paper for the unit carton? Obviously all of these details add incrementally

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May
31
2016

Survey: What Women Want in Suncare

Canada may not hold the title of sunniest place in the world (that honor goes to Yuma, Arizona) but it's finally the time of year when customers look to stock up o UV protection. To better understand their behaviors and preferences, consumer research firm The Benchmarking Co ...
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May
31
2016

BW Confidential

TBC's Jenn Stansbury talks consumer claims in "Making the Sale," page 42, BW Confidential, May 2016
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May
03
2016

TBC is Speaking at Cosmoprof

Click on READ MORE to download our presentation!
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Nov
30
2015

This Is the One Lip Color You Need after 40

Your goal: rosy lips that don't look obviously made-up. And you're not the only one–this look is the No. 1 makeup desire for women 40 and older, per a recent poll. The hitch is that finding the right shade can be tougher than resurrecting a head of hat hair. Makeup artist Ro ...
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Dec
31
2015

Women’s Health

TBC study results citing the % of women who buy cologne for their men. Love potion: 68% of women buy cologne for their guys, making it the top specialty grooming gift for men.
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