As the demand for cleaner and safer cosmetics rises, packaging options are rapidly changing to meet consumer needs. Enter single dose (or unit dose) packaged products, taking the guesswork out of the amount to use, while easing buyers’ fears about a product’s exposure to out ...

In a recent poll, 9 out of 10 Allure editors agreed — beauty product claims can be pretty damn confusing. (And one person was out sick that day). Why all the linguistic gymnastics? For starters, brands are incentivized to make their products sound like they work — just ...

Savvy brands are realizing what American women have always known: she doesn’t stop using and buying beauty just because she reaches a certain age. Au contraire. Older buyers are generally more brand loyal and have more disposable income than their younger counterparts, yet t ...

From probiotics to collagen powders, skin teas to glow gummies, there is a supplement for just about every beauty concern and consumer. Solutions for aiding digestion to helping hair grow crowd retailer shelves and Instagram feeds with promises of better, more powerful resul ...

When beauty buyers talk about products, the conversations often default to ingredients, efficacy, and cost. What about how those ingredients get delivered to skin cells and why that matters? Or the form factors used for applying or using beauty products? It’s easy to pres ...

The beauty industry is getting more and more competitive with each launch.

As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results and safety standards are cruc ...

K-beauty trends this summer continue to be influenced by COVID-19. With mask wearing likely to be mandatory in public spaces for some time to come, product innovation has centered around skin care solutions. According to Hwa Jun Lee, senior beauty and personal care analys ...

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From beauty gummies to collagen powders, there’s no denying that the supplement category is experiencing an exciting surge in growth and creativity. Once more commonly the domain of health food stores or supermarkets, today supplements can be found at retailers of all kinds, ...

Ninety-five percent (95%) of US females look for specific ingredients in their skincare products to combat their top concerns, but is she aware of what these ingredients actually do, or is she seeking them out simply because she’s familiar with them? Is she buying into new i ...

In this article, derived from the results of The Benchmarking Company’s January 2021 original primary research study of 2,000+ US beauty product consumers, we’ll take a look at her frequency of buying beauty online, her comfort level with unboxing in the midst of a pandemic, ...

It’s been nearly a year since the beauty industry has collectively been dealing with the implications, outcomes, and effects of the pandemic.  From supply chain disruptions to brick & mortar store closures, the business of beauty has been anything but normal in 2020. How ...