News


May
31
2016

First Impressions & Packaging: Which Details Matter to Beauty Consumers and Which Don’t.

There’s no denying that designing packaging for your new beauty or skincare brand is one of the most exciting parts of the PD process. Which colors will you pick? What bottle shape and what weight of paper for the unit carton? Obviously all of these details add incrementally

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May
31
2016

Survey: What Women Want in Suncare

Canada may not hold the title of sunniest place in the world (that honor goes to Yuma, Arizona) but it's finally the time of year when customers look to stock up o UV protection. To better understand their behaviors and preferences, consumer research firm The Benchmarking Co ...
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May
31
2016

BW Confidential

TBC's Jenn Stansbury talks consumer claims in "Making the Sale," page 42, BW Confidential, May 2016
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May
03
2016

TBC is Speaking at Cosmoprof

Click on READ MORE to download our presentation!
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Nov
30
2015

This Is the One Lip Color You Need after 40

Your goal: rosy lips that don't look obviously made-up. And you're not the only one–this look is the No. 1 makeup desire for women 40 and older, per a recent poll. The hitch is that finding the right shade can be tougher than resurrecting a head of hat hair. Makeup artist Ro ...
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Dec
31
2015

Women’s Health

TBC study results citing the % of women who buy cologne for their men. Love potion: 68% of women buy cologne for their guys, making it the top specialty grooming gift for men.
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Mar
31
2016

Happi

In 2016, women are anything but nonchalant about the products in their makeup bags. Nearly half (49%) intended to start off the new year by tossing old, worn out products and replacing them with new options, noted Jennifer Stansbury, co-founder and managing partner, The Benc ...
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Apr
27
2016

Go green with a healthy, clean routine.

Mother nature is having a moment with nourishing botanicals like argan oil, echinacea and aloe vera. Today almost half of women ages 30 to 60 use natural and organic skin care products, according to a study conducted by The Benchmarking Company. Many derms support this cl ...
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Apr
30
2016

GCI enewsletter

The at-home beauty device market grew 14% in 2014, according to a Kline & Co. LED-enabled products with price points between $30 and $500 have helped the category build mass appeal, including with wearable mask devices. Now, Colette Courtion, founder and CEO of Joylux, is ...
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Apr
30
2016

The Tools of His Trade

The male grooming industry is on fire and all signs show that it is not going to slow down. From razors to hair pomades, men are spending increasingly larger amounts of cash on personal care and grooming products. What are his top grooming habits, which products is he using ...
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Apr
14
2016

Beauty Care Packaging Trends

“The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.” Described as “Augmented Human,” this was one of four key global beauty trends revealed by Mintel in its December 2015 ...
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Mar
31
2016

GCI March 2016 Validate or Else

Consumer product claims testing has become an imperative part of forward-thinking brands’ pre-product launch or claims validation process. In addition to predicting in-market success and providing valuable efficacy insights, claims testing is increasingly being used as a val ...
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