TBC in the News


Apr
13
2020

GCI Magazine: Beauty Gets Personal – Part 1 of 3 – Skincare

As a new wave of personalization for beauty products and experiences rolls out, consumers are embracing all things personal. In a three-part series we will take a closer look at beauty personalization and the customized trend, what it means to consumers, and how that transla ...
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Apr
06
2020

TBC Special Report: Beauty in the time of COVID-19

The Benchmarking Company conducted original primary research in March 2020 of more than 5,000 beauty buyers to see how their beauty buying (and using) behaviors have changed in the new quarantine reality. Download the full report here. ...
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Oct
16
2019

CEW Newsletter: CBD Claims – What Brands Can Legally Say in This Hazy New Zone

CBD and hemp products are arguably the “it” ingredients of 2019. As The Benchmarking Company reported in part 1 of its September 2019 Beauty by the Numbers Infographic series, 25% of US beauty consumers[1] have used CBD-based beauty products as of August 2019, up 7% from six ...
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Sep
26
2019

GCI Magazine: Sustainable Packaging & Ingredients, Part 2

In part 1 of our 2-part series, we took a look at attitudes, habits, drivers, and influencers for everything green.  Now in Part Two, we will dive even deeper into all things recycling (and her recycling habits at home), exploring the impact recycling has on purchasing decis ...
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Jul
25
2019

GCI Magazine: Sustainability – Does the Consumer Really Care? Part 1

In today’s hyper-green culture, it’s easy to presume that everyone is striving to make cleaner, greener, and more sustainable choices when it comes to their beauty and personal care product purchases. And while for many consumers, sustainability and ‘being green’ are high pr ...
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Jun
10
2019

Wall Street Journal: The Real Difference Between Cheap and Pricey Beauty Products

The Real Difference Between Cheap and Pricey Beauty Products; With a new influx of skin care products at extreme price points, the psychology of why we buy what we buy has never been more complex. A peek into the mind-vanity connection Molvar, Kari . Wall Street Journa ...
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May
16
2019

GCI Magazine: 4 Top Skincare Drivers – Part 3

In part 3 of TBC’s The Skincare Series, we’ll take a look at the rising star of mass and generic skincare, as well as skincare kits, the continued appeal of natural and organic skincare products and brands, and social media and beauty loyalty programs, which surprisingly, ha ...
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Apr
11
2019

GCI Magazine: Decoding Skincare Shopping Habits – Part 2

In part 2, we look at how much she spends, where and why, and what she wants to try. On average, most consumers aren’t willing to spend over $10 on items such as a bar soap (86%), makeup remover wipes (76%), cleansing wipes (75%), blotting papers (73%), and sheet masks (7 ...
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Mar
08
2019

GCI Magazine: What Consumers Want from Skincare – Part 1

As the wheel of the year turns from the cold, dark days of winter to the first warm breezes of spring, many consumers are ready to revisit and revitalize their skincare routines. To gauge consumer’s thoughts and feelings on just what that means, we chatted with over 4,600 be ...
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Nov
27
2018

GCI Magazine: TBC’s PinkReport – The Natural and Organic Consumer 2008-2018: Final Chapter

In Part Four, our final article in our series on The Benchmarking Company’s annual PinkReport, we are taking a closer look at how brands can use packaging and messaging to tell their natural/organic story, as well as a quick look at wellness trends overall, and what that act ...
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Oct
15
2018

GCI Magazine: TBC’s PinkReport – The Natural And Organic Consumer 2008-2018 Part 3

In Part Three of our four part series on The Benchmarking Company’s annual PinkReport we are taking a closer look at the male consumer’s POV on everything natural and organic personal care, as well as examining one of the most controversial (or is it?) natural ingredients to ...
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Sep
21
2018

CEW (Cosmetic Executive Women): TBC Special Report: On a Beauty High with Cannabinoids

In the beauty industry, ingredient stories come and go but there is one ingredient that is disrupting the landscape in a radically compelling way: cannabis. Edgier and more scintillating than any ingredient to come before it, in this special CEW report, The Benchmarking Comp ...
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