News


Oct
31
2017

CEW Dedicated Newsletter: TBC Consumer Studies are a Brand’s “Sword and Shield”

Last year, $2 billion in beauty products were sold via home shopping channels, either on TV or increasingly, on their websites.  Evine, HSN, and QVC, the industry giant, have increased beauty selling on their channels, with QVC recently buying HSN and also creating its own s ...
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Oct
31
2017

How to Craft Winning Claims: TBC in BIR Online

On Sunday, July 9th The Benchmarking Company conducted a sold-out session at the at Cosmoprof NorthAmerica’s Entrepreneur Academy, entitled “Best Practices for Crafting Claims that Sell Beauty Products.” For beauty and personal care brands, consumer testing is a vital par ...
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Oct
30
2017

US Consumers, Beauty & Amazon

The October-December 2017 issue of BW Confidential features consumer shopping habits from TBC's recent Amazon.com & beauty study. Click here to read the issue. We're on page 137.
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Sep
30
2017

Part 2 of the PinkReport: A 10 Year Respective: How She Shops Now

Today’s Beauty Consumer and Her Beauty Basics in 2016/2017 Desire, rather than need, is driving today’s beauty consumer to buy, which represents a dynamic change from the beauty consumers of yesterday. Traditionally, beauty has been a product women purchased when they ‘ne ...
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Jul
30
2017

Your First Look at the 2016 PinkReport – 10 Years of Consumers & Beauty

For The Benchmarking Company’s 2016/2017 PinkReport: Ten-Year Beauty Benchmark—A Consumer Love Affair with All Things Beauty, we take a look at how far beauty has evolved over the past decade, and what that evolution means to brands in terms of guiding marketing plans, devis ...
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Jul
31
2017

WWD Beauty taps The Benchmarking Company to conduct Indie Founders Survey

In June 2017, The Benchmarking Company conducted original research to uncover the secrets of independent beauty company CEOs' successes.  From their early days just starting their companies, to their aspirations for growth or exit strategies, TBC and WWD Beauty has the skinn ...
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Jan
31
2017

Beauty is Where the Heart is: How Social Philanthropy Drive Consumers’ Decisions

When it comes to philanthropic giving or throwing your support behind a cause you believe in, most of us likely have a favorite mission or way to give back to our communities, and beauty consumers are no different. In fact, you could say that when it comes to cause-related g ...
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Mar
03
2017

Beauty is her Beat: Inside the Hearts and Minds of the Beauty Enthusiast

The ultimate beauty lover—she goes by many names: beauty junkie, beauty enthusiast, beauty diva, beauty queen. But whatever you call her (or him!), there are several facts about this uber-beauty consumer that are undeniable:  she loves the role beauty plays in her life, she’ ...
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Mar
03
2017

TBC’s Session on the US Consumer’s Love Affair with Masstige a Hit at Cosmoprof Worldwide

Denise and Jenn from TBC, along with fellow panelist Chris Hobson, CEO of Patchology, spoke at the 50th annual Cosmoprof Worldwide Bologna on March 19, 2017 about the growing impact of beauty in the masstige market.  You can download the full presentation here! ...
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Mar
31
2017

TBC Special Report: Consumer Driven Trends For 2016 and Beyond

In today’s rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In a retrospective look at beauty trends, behaviors, and influencers from 10 years ago, as well as those informing the industry today, The Be ...
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Oct
30
2016

Proof Sells-The Benchmarking Company Helps Brands Claim Her Allegiance

The last time we caught up with The Benchmarking Company’s co-founders, Denise and Jenn, they were prepping for a speaking panel alongside QVC’s Ellen Lennon, Director of US Beauty; Eve Pearl of EVE PEARL Beauty and Doris Dalton of Doll 10 Beauty at Cosmoprof NorthAmerica. T ...
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Oct
31
2016

What Makes Her Tick? The Mindset of Today’s Beauty Consumer…and What It Means to Your Brand.

With hundreds of beauty products singing their siren’s call to beauty consumers each time they stroll their favorite beauty aisle or log-onto to their preferred online shop, how can a brand expect to stand-out? Let’s take a closer look at the beauty consumer of 2016.

She’s

...
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