From beauty gummies to collagen powders, there’s no denying that the supplement category is experiencing an exciting surge in growth and creativity. Once more commonly the domain of health food stores or supermarkets, today supplements can be found at retailers of all kinds, ...

Ninety-five percent (95%) of US females look for specific ingredients in their skincare products to combat their top concerns, but is she aware of what these ingredients actually do, or is she seeking them out simply because she’s familiar with them? Is she buying into new i ...

In this article, derived from the results of The Benchmarking Company’s January 2021 original primary research study of 2,000+ US beauty product consumers, we’ll take a look at her frequency of buying beauty online, her comfort level with unboxing in the midst of a pandemic, ...

It’s been nearly a year since the beauty industry has collectively been dealing with the implications, outcomes, and effects of the pandemic.  From supply chain disruptions to brick & mortar store closures, the business of beauty has been anything but normal in 2020. How ...

The Professional Beauty Association presented part two of its virtual Executive Summit, further exploring its 2020 theme of “The Road to Reinvention.” The summit, which continued the organization’s pivot to a digital format due to COVID-19 restrictions, featured deep insi ...

In Part One of our two part series, we explored the consumer’s relationship with acne, how long acne has been a concern, where on her face and body she struggles with acne,  and what products she uses to address this pesky problem. Now in Part Two, read on for a deeper look ...

Of all the skin issues that plague beauty consumers, none is more universal than acne. A frustrating skin situation that most consumers face at one point or another, acne has been a prime target for beauty businesses and brands for decades, and with good reason: nearly every ...

The Benchmarking Company surveyed more than 2,900 beauty and personal care buyers on their opinions regarding topics such as products, represen­tation, and Black Lives Matter movement for an August, 2020 study.

Of those surveyed, 83% of the female beauty consumers supported ...

In Part 3 of our series on personalized beauty, you’ll learn more about the growing tide of interest in personalized products for hair, most appealing benefits of customization, top products she’s already using that are personalized, and more. To better understand this fl ...

Let’s talk color—personalized color cosmetics and makeup, that is. In our three-part series on personalization and the beauty industry, TBC is taking a deep dive look into everything personal about beauty. Today, we take a closer look at what drives consumer interest and eng ...

The beauty and personal care companies are not immune to the challenges faced by others: cash flow issues, lower consumer demand, a reduced retail channel, shuttered stores and manufacturing plants, employee layoffs and supply chain lags and interruptions. Stay at home ma ...

As a new wave of personalization for beauty products and experiences rolls out, consumers are embracing all things personal. In a three-part series we will take a closer look at beauty personalization and the customized trend, what it means to consumers, and how that transla ...