Savvy brands are realizing what American women have always known: she doesn’t stop using and buying beauty just because she reaches a certain age. Au contraire. Older buyers are generally more brand loyal and have more disposable income than their younger counterparts, yet they’re often besieged by bodily changes that can make buying effective products […]
From probiotics to collagen powders, skin teas to glow gummies, there is a supplement for just about every beauty concern and consumer. Solutions for aiding digestion to helping hair grow crowd retailer shelves and Instagram feeds with promises of better, more powerful results than topicals alone. But what do consumers really think of these products […]
When beauty buyers talk about products, the conversations often default to ingredients, efficacy, and cost. What about how those ingredients get delivered to skin cells and why that matters? Or the form factors used for applying or using beauty products? It’s easy to presume female beauty consumers don’t have much of an opinion about these […]
The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results and safety standards are crucial for those points of differentiation. However, unsubstantiated claims can get brands into […]
K-beauty trends this summer continue to be influenced by COVID-19. With mask wearing likely to be mandatory in public spaces for some time to come, product innovation has centered around skin care solutions. According to Hwa Jun Lee, senior beauty and personal care analyst at Mintel, there has been a flurry of innovation from K-beauty […]
Teens are worried about wrinkles. Here’s how Gen Z is helping to fuel a beauty boom While young ‘skinvestors’ are often in pursuit of self-care and overall well-being, experts are concerned about the premature demand for more invasive treatments. Written by: Leah Dolan, CNN Updated 6th May 2021 Before coronavirus shuttered the world, a typical […]
From beauty gummies to collagen powders, there’s no denying that the supplement category is experiencing an exciting surge in growth and creativity. Once more commonly the domain of health food stores or supermarkets, today supplements can be found at retailers of all kinds, including prestige and luxury department stores, beauty specialty, and even salons and […]
Ninety-five percent (95%) of US females look for specific ingredients in their skincare products to combat their top concerns, but is she aware of what these ingredients actually do, or is she seeking them out simply because she’s familiar with them? Is she buying into new ingredient promises, or do those hip and trendy ingredients […]
In this article, derived from the results of The Benchmarking Company’s January 2021 original primary research study of 2,000+ US beauty product consumers, we’ll take a look at her frequency of buying beauty online, her comfort level with unboxing in the midst of a pandemic, her primary and secondary packaging expectations when products arrive at […]
It’s been nearly a year since the beauty industry has collectively been dealing with the implications, outcomes, and effects of the pandemic. From supply chain disruptions to brick & mortar store closures, the business of beauty has been anything but normal in 2020. How much will things change in 2021? When anticipated vaccinations become widespread, […]