Understanding the beauty
consumer is what we do.

The Benchmarking Company is a bi-coastal beauty and personal care consumer research firm with a proven track record in cosmetics, skincare, beauty devices, body care, hair care, nail care, fragrance and wellness/personal care.

Our company is laser-focused on providing two important aspects of marketing intelligence: quantitative and qualitative consumer research that arms brands with forward-thinking need-to-know information about its customers and prospects, and in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for marketing products in today’s “show me proof of efficacy before I’ll buy it” world. Using renowned proprietary methodologies, our unique approach to research delivers results that promote growth in market share and sell-through for our customers’ products.  Find out more about us.

Beauty Product TestingConsumer Research