The Benchmarking Company is a bi-coastal beauty and personal care consumer research firm with a proven track record in cosmetics, skincare, beauty devices, men’s personal care, body care, hair care, nail care, fragrance and wellness/personal care. Our company is laser-focused on providing two important aspects of marketing intelligence: quantitative and qualitative consumer research
that arms brands with forward-thinking need-to-know information about its customers and prospects, and in-home beauty and personal care product testing
to garner 5-star consumer claims that are vital for marketing market success. Using renowned proprietary methodologies, our unique approach to research delivers results that promote growth in market share, bolsters sell-in and sell-through and mitigates legal and regulatory risk for our customers.