Whether it’s through our popular beauty product testing programs, quantitative online surveys, intimate focus groups, or findings from our award-winning PinkReport™ (the only deep-dive U.S.-based research reports that uncover what consumers want, what they’ll buy, and why), The Benchmarking Company’s multidisciplinary and focused approach to uncovering consumer buying behavior helps our clients sell more product and retain current customers. Feel free to download the 2025 TBC brochure.