CBD Beauty & Personal Care Products Claims Validation

Beauty and personal care products containing CBD and hemp can pose a minefield of regulatory problems when it comes to making product claims. Claims based solely on the ingredient profile - or those that sound medical in nature and make structure/function claims are strictly taboo. Finished product efficacy is all that matters - and it's what consumers are looking for in a CBD beauty or personal care product.

An IHUT, or In-Home Use Test is a cost effective way to test for your CBD-infused beauty, personal care or wellness products with your target consumers and substantiate your product claims. TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests will validate claims and can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.

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Why Correctly Communicated CBD Product Claims Are Important

CBD Cannot Claim it Cures

March 29, 2022
On this date, the FTC slapped 7 companies with warning letters for deceptively marketing CBD, marking the single day record for CBD enforcement for the agency. Substantiated claims touting the cosmetic benefits of CBD can help brands keep off the radar of enforcement agencies.

Regulatory Enforcement

$1 million and counting
FDA and FTC warning letters and fines have risen sharply year after year, aimed at CBD beauty and personal care product manufacturers making structure/function claims or misrepresenting the true amount of CBD in finished products.

Our Proven Methodology For 5-Star Claims

In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing validates product claims and reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand's marketing efforts - in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives. Ask us today about video testimonials and Before & Afters.

KEY BENEFITS INCLUDE:

Consumers use and test the products from the comfort of their own homes
Cost-effective alternative to expensive clinical testing
Mitigates legal and regulatory risk of false advertising claims
Meets claims substantiation requirements for major retailers including QVC/HSN
QVC/HSN preferred vendor for claims substantiation studies
Large or small scale customizable studies with data-driven consumer relevant panels
Follows industry best practices and standards for market research
Recruit from TBC's proprietary database of 275K+ vetted beauty and personal care buyers
Male panel of 8K+ personal care buyers also available
Sample a geographically dispersed nationwide population
Work with a research team that lives, breathes and sleeps beauty, personal care and wellness
Optional add-ons: Video Testimonials, Before & After Photography and post IHUT focus groups.

Types Of CBD Care Product Tests

IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care. TBC requires a Certificate of Analysis for all CBD-based products tested to ensure THC levels are 0.3% or lower.

CBD facial skincare
CBD bath & body skincare
CBD hair care, color and treatments
CBD tinctures, supplements and lip balms
CBD patches
CBD makeup/cosmetics
CBD shaving creams and other grooming products
CBD personal care such as deodorants, foot creams, etc.

What Makes TBC's Approach Different?

TBC has conducted testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again.

DEVELOP STRATEGY

We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.

SEND TO PANELISTS

We send your products to our panelists all over the country.

COLLECT FEEDBACK

Our panelists test and provide valuable feedback by completing customized online self-assessment claims surveys. The brand gets validated reviews and testimonials.

CBD Beauty & Personal Care Product Testing for Claims Substantiation