CBD Beauty & Personal Care Product Testing for Claims Substantiatio

CBD Beauty & Personal Care Products Claims Validation

Beauty and personal care products containing CBD and hemp can pose a minefield of regulatory problems when it comes to making product claims. Claims based solely on the ingredient profile - or those that sound medical in nature and make structure/function claims are strictly taboo. Finished product efficacy is all that matters - and it's what consumers are looking for in a CBD beauty or personal care product.
An IHUT, or In-Home Use Test is a cost effective way to test for your CBD-infused beauty, personal care or wellness products with your target consumers and substantiate your product claims. TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests will validate claims and can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.


Why Correctly Communicated CBD Product Claims Are Important

Our Proven Methodology For 5-Star Claims

In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing validates product claims and reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand's marketing efforts - in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives. Ask us today about video testimonials and Before & Afters.

  • Consumers use and test the products from the comfort of their own homes
  • Cost-effective alternative to expensive clinical testing
  • Mitigates legal and regulatory risk of false advertising claims
  • Meets claims substantiation requirements for major retailers including QVC/HSN
  • QVC/HSN preferred vendor for claims substantiation studies
  • Large or small scale customizable studies with data-driven consumer relevant panels
  • Follows industry best practices and standards for market research
  • Recruit from TBC's proprietary database of 275K+ vetted beauty and personal care buyers
  • Male panel of 8K+ personal care buyers also available
  • Sample a geographically dispersed nationwide population
  • Work with a research team that lives, breathes and sleeps beauty, personal care and wellness
  • Optional add-ons: Video Testimonials, Before & After Photography and post IHUT focus groups.

Claims Are Important When Marketing To Consumers

Types Of CBD Care Product Tests

IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care. TBC requires a Certificate of Analysis for all CBD-based products tested to ensure THC levels are 0.3% or lower.
  • CBD facial skincare
  • CBD bath & body skincare
  • CBD hair care, color and treatments
  • CBD tinctures, supplements and lip balms
  • CBD patches
  • CBD makeup/cosmetics
  • CBD shaving creams and other grooming products
  • CBD personal care such as deodorants, foot creams, etc.

Consumer Claims Help Brands Sell-In & Sell-Through

What Makes TBC's Approach Different?

TBC has conducted testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again.
Interested in becoming a tester? Click Here


We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.


We send your products to our panelists all over the country.


Our panelists test and provide valuable feedback by completing customized online self-assessment claims surveys. The brand gets validated reviews and testimonials.

5-Star Substantiated Claims

Skinlongevity Vital Power Infusion
  • In 14 days, 90% of women felt it enhanced the healthy look and feel of their skin
Pure Plush Gentle Deep Cleansing Foam
  • In 7 days, 91% of women agreed it left skin feeling pure and exceptionally clean
SPLASH Hydrating Setting Mist
  • After 1 day of use, 100% agree it refreshes and cools skin while providing a weightless feel
  • After 10 days of use, 94% agree skin feels replenished, balanced and hydrated
ELEVATE Firming & Lifting Contouring Eye Cream
  • After 10 days of use, 95% of subjects reported visible improvements of skin texture around the eyes
Soft Matte Complete Concealer
  • After 2 weeks of use, 99% of independent consumers felt that it blended into the skin effortlessly
  • After 2 weeks of use, 97% of independent consumers said it offered high coverage that’s natural-looking
FLASHMUD Brightening Treatment
  • After 3 uses, 93% said it created a brighter complexion
  • After 9 uses, 98% said it created a luminous complexion and visibly boosted skin radiance
FlashPatch Eye Gels
  • 100% of women said their tired eyes appeared awakened, revived and revitalized
  • 97% of women said their eye area looked less puffy
Anti-Aging Moisturizer SPF 30
  • After 1 week, 91% of women agreed their skin felt renewed, beautiful and rejuvenated
  • After 1 week, 100% of women agreed their skin was smoother and more supple
Coconut Crush Scrub and Coconut Balm
  • After using both products for 4 weeks, 97% of users agree that it diminished the appearance of dry, patchy skin
  • After using both products for 4 weeks, 94% of users agree that it gives skin a healthy flow and polishes skin to perfection
Radiance Enzyme Scrub
  • 95% of women said the scrub deeply cleans without feeling harsh after just 1 use
  • After 2 weeks use, 90% said their skin look refined
White Brilliance Luminous Essence
  • After 28 days, 96% of women noticed skin was smooth & soft
Nirvana Hydrating Treatment Mist
  • After 28 days, 100% agree Nirvana creates a bright, hydrated glow
  • After 28 days, 98% agree their skin feels and looks hydrated, softer, smoother, and brighter
Dual Contour Blender Brush
After using the 201 Dual Contour Blender Brush for 14 days...
• 98% Brush bristles felt luxurious on my skin
• 95% Blended my foundation or concealer perfectly
• 94% This brush is now an important part of my makeup routine
• 91% Helped me to achieve perfect facial highlights

Outcomes of Consumer Testing: Consumer Testimonials & Product Reviews

Just a few of the amazing testimonials and product reviews we’ve captured through Beauty Product Testing and Consumer Use Testing

“At first, I thought the straightener wouldn't work for me since there are no heat adjustments. I thought it may not get hot enough. I have thick hair and it can be hard to style. This was not the case! It worked PERFECT for me and I love the overall results. I currently own [another] straightener, but I LOVE this styler so much better. It is gentle on my hair, glides effortlessly, and my hair looks shiny and smooth. Overall, I would absolutely prefer this styler over any other straightener I have used in the past.” —Amber W., St. Augustine, FL

"My skin is noticeably tighter, reducing the laugh lines extending from the edges of my lips to my nose. I thought only surgery could fix those. Also made the lines between my eyes much less noticeable. I've tried many serums, including some very expensive brands. None of them are even close to being as effective as TLC Framboos. I also love the packaging. It makes it very easy to get the same amount every time I use it without risking contaminating the product." —Donna B., Henrietta, TX

Paula’s Choice Clinical Retinol 1% Facial Treatment
“I have definitely seen an improvement in the deeper fine lines around my eyes and forehead. It's also has improved the texture of my skin. I love how easy it was to apply. I never peeled like some retinal products. I just loved the way my face felt after using this product.”—Brenda A., Jacksonville, FL

"I'm very satisfied and happy with my hair color. It's as if I had it colored at a beauty salon. It's so shiny and soft. It covered my grey fully and it's still looks beautiful 21 days later. Never been happier with any other at home coloring or beauty salon coloring. I've received many good compliments and no everyone thinks I had it done at a beauty salon. I've very happy with the coloring results." —Tina P., El Centro, CA

"When I first started using the gel, it seemed to draw out a cold sore that was below the surface. While I could see it below the surface, it didn't erupt, it just subsided in 2 days. The gel seemed to cause my lips to plump after application." — Ray M., Palestine, TX