Beauty and personal care products containing CBD and hemp can pose a minefield of regulatory problems when it comes to making product claims. Claims based solely on the ingredient profile - or those that sound medical in nature and make structure/function claims are strictly taboo. Finished product efficacy is all that matters - and it's what consumers are looking for in a CBD beauty or personal care product.
An IHUT, or In-Home Use Test is a cost effective way to test for your CBD-infused beauty, personal care or wellness products with your target consumers and substantiate your product claims. TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests will validate claims and can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.
“At first, I thought the straightener wouldn't work for me since there are no heat adjustments. I thought it may not get hot enough. I have thick hair and it can be hard to style. This was not the case! It worked PERFECT for me and I love the overall results. I currently own [another] straightener, but I LOVE this styler so much better. It is gentle on my hair, glides effortlessly, and my hair looks shiny and smooth. Overall, I would absolutely prefer this styler over any other straightener I have used in the past.” —Amber W., St. Augustine, FL
"My skin is noticeably tighter, reducing the laugh lines extending from the edges of my lips to my nose. I thought only surgery could fix those. Also made the lines between my eyes much less noticeable. I've tried many serums, including some very expensive brands. None of them are even close to being as effective as TLC Framboos. I also love the packaging. It makes it very easy to get the same amount every time I use it without risking contaminating the product." —Donna B., Henrietta, TX
Paula’s Choice Clinical Retinol 1% Facial Treatment
“I have definitely seen an improvement in the deeper fine lines around my eyes and forehead. It's also has improved the texture of my skin. I love how easy it was to apply. I never peeled like some retinal products. I just loved the way my face felt after using this product.”—Brenda A., Jacksonville, FL
"I'm very satisfied and happy with my hair color. It's as if I had it colored at a beauty salon. It's so shiny and soft. It covered my grey fully and it's still looks beautiful 21 days later. Never been happier with any other at home coloring or beauty salon coloring. I've received many good compliments and no everyone thinks I had it done at a beauty salon. I've very happy with the coloring results." —Tina P., El Centro, CA
"When I first started using the gel, it seemed to draw out a cold sore that was below the surface. While I could see it below the surface, it didn't erupt, it just subsided in 2 days. The gel seemed to cause my lips to plump after application." — Ray M., Palestine, TX