Clean skincare, makeup and hair care products that deliver amazing, high-performance results are in high demand. Beauty and personal care buyers want mind-body wellness solutions that are clean, cruelty-free, and sustainably made. But can your clean beauty products meet her expectations?
The proof is in the IHUT.
An IHUT, or In-Home Use Test is a cost-effective way to test your clean, natural or organic beauty products with your target consumers and substantiate and validate your product claims. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests can explore use-up rates, sensorial attributes, competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.
TBC’s proprietary IHUT methodology follows ASTM standards for consumer perception studies, naturally.
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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NEARLY 100% of beauty and personal care consumers want independent validation and proof that products work quickly, are made with high quality ingredients and are effective
86% of beauty and personal care consumers surveyed expect clean beauty brands be more transparent in their ingredients, manufacturing process and impact on the environment than traditional beauty brands
In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand’s marketing efforts – in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives.
of women actively look for strong consumer claims before buying a prestige beauty or personal care product
would trust a brand that allows an unbiased, independent research firm to test its products and provide results
IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up rate studies to name a few. TBC conducts IHUT testing on a plethora of clean, organic, natural, vegan, cruelty-free beauty, personal care and wellness products, from hair care products, to skincare to body care.
say that positive product reviews and consumer claims are influential in her decision to purchase clean, natural or organic beauty and personal care products
regularly research the retailer’s standards or definition of clean when purchasing a clean beauty/personal care product from a specific retailer
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys. The brand gets validated reviews and testimonials
