Our Proven Methodology For 5-Star Claims
In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand's marketing efforts - in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives.
KEY BENEFITS INCLUDE:
- Select the right panelists according to their preference for clean beauty, their skin tone, texture or Fitzpatrick scale, as well as their desired outcomes from using your products
- Consumers test the products from the comfort of their own homes
- Cost-effective alternative to expensive clinical testing
- Mitigates legal and regulatory risk of false advertising claims
- Meets claims substantiation requirements for major retailers including QVC/HSN
- Large or small scale customizable studies with consumer relevant panels
- Follows industry best practices and standards for market research
- Recruit from TBC's proprietary database of 275K+ vetted beauty and personal care buyers ages 18+
- Male panel of 8K+ personal care buyers also available
- Sample a geographically dispersed nationwide population
- Work with a research team that lives, breathes and sleeps beauty, personal care and wellness
