Hair Care Product Testing

Whether their hair is straight, wavy, curly, coily or kinky, hair care buyers of all ethnicities and generations want to know with certainty that your products will deliver shine, end frizz, strengthen, fortify and solve their hair issues to help them look their very best.

From hair care tools to styling sprays and scalp treatments, a consumer product test, also known as an IHUT, or In-Home Use Test is a cost effective way to test your hair care products with your target consumers and substantiate your product claims. TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.