Zoom & In-Person Product Testing Focus Groups

The Beauty of Intimate Group Research

The Benchmarking Company's trained focus group moderators can help your brand uncover your beauty and personal care consumers' desires, needs, preferences, purchase thresholds, and attitudes in an intimate setting designed to probe deeply into the questions you need answered for your brand to succeed in the marketplace. Not only will you know the answers to your brand's questions about buyers, but you'll understand the "why" in a deep and meaningful way. Either in-person at state-of-the-art focus group facilities around the country, or through a day of convenient and cost-effective online Zoom groups, TBC's focus groups shine the light on your brand's place in their heart and wallet - and provides a roadmap for success moving forward.

Get in Touch!

Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.

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Focus Groups Deliver Actionable Insights

95%

of surveyed beauty and personal care buyers want to participate in focus groups to help brands bring the best products to market
*2021 survey of 4,700+ female beauty/personal care/wellness consumers

82%

of respondents want to share her views with a brand to create products designed for her specific needs and believe brands should gather opinions from consumers prior to product development

Our Proven Methodology

The Benchmarking Company prides itself on its expertise in facilitating focus groups designed to elicit critical consumer information to inform your most important business decisions. TBC offers brands multiple research options from multi-city, in-person focus groups to online focus groups conducted across timezones. Rely on TBC to identify the right panelists, develop the moderator's guide, and conduct intimate focus groups to garner feedback on brand concepts and messaging as well as product look, feel, touch and efficacy. Facilitation of focus groups online allows brands to quickly and affordably obtain first-hand information about consumer opinions, watching the sessions live as they occur.

HOW IT WORKS:

Professionally moderated by beauty, personal care and wellness industry research specialists
5-6 panelists per group; 1.5 hour sessions; 4 sessions per day
Take a deep dive into understanding her beauty/personal care/wellness buying habits, needs, buying triggers and desires
Recruit specific segments of consumers relevant to your brand
Watch live from behind the scenes or behind the screen
Small intimate groups allow for deep exploration
Instantly understand the consumers' attitudes and perceptions
Identify differences in perception among segmented groups
All groups are video recorded for playback
TBC delivers a professional Final Report of results promptly afterward

Consumers Want To Participate in Focus Groups

85%

are interested in virtual focus groups with like-minded people to talk about beauty/personal care/wellness products likes and dislikes, current product needs and favorite brands

85%

of surveyed consumers are most interested in an in-person focus group discussion with a moderator and 4-5 other participants

Types of Focus Groups

Every focus group is completely customized according to your needs – you name it, we’ve conducted focus groups for it!

Brand Awareness and Brand Loyalty
Explore the consumers' perception of sensorial attributes of a product and perceived efficacy
Color Cosmetics usage testing
Packaging testing - garner feedback on package design and functionality
Understand the generational consumer and how best to communicate with her
Hair care product appeal
Skincare products/device usage
Beauty device/tool appeal
Advertising message testing
Brand and product messaging and imagery from logos to marketing materials
Sensory aspects of your products through live testing
Ease of application of your products through live testing
Mock store shelves - does she see your product among the competition?
Website ease of use

In-Person & Virtual Focus Groups