The Changing Retail Landscape
Today, beauty shoppers are taking advantage of the many beauty retail outlets available to them…as well as stepping away from a few old standbys. Since 2006, 62% of women say they purchase more beauty products at Amazon.com; 56% purchase more at beauty specialty stores (Sephora, ULTA, Bluemercury, etc.) and beauty specialty online stores (ULTA.com, Sephora.com, etc.); and finally,
51% are shopping more at specific beauty retail stores, such as Bath & Body Works, Bare Minerals, etc.
And although women overall tend to be abandoning more traditional retail outlets in favor of specialty beauty retail, almost half (43%) of women say they are purchasing the same amount of beauty products as they did 10 years ago at grocery stores and 41% are purchasing the same amount at superstores.
So who has lost the biggest slice of market share since 2006? In the last 10 years, 39% of women are no longer using catalogs while 32% of women are no longer frequenting department stores to purchase beauty products; and 29% are no longer turning to direct sales. Of all retailers, Amazon.com seems to have maintained its customer volume – and gained the largest amount of new shoppers.
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