August 14, 2020 Published by

In part two of our Beauty by the Number series on acne, we take a closer look at the emotional impact of acne, the acne-specific products and treatments she uses (or doesn’t), what she spends to treat her acne, what she likes (and doesn’t) about her favorite acne products, and what skincare approaches she’s interested in trying and using to help keep her complexion clear and radiant.

The emotional impact of acne

  • 9 out of 10 say it’s very important to have their acne healed and under control
  • 85% acne impacts her self-esteem
  • 56% decline social activities during a flare-up
  • 40% always wear makeup to conceal acne, and 49% sometimes do

Top 3 reasons for actively treating acne

  1. Create a clearer complexion
  2. Boost my self-confidence/self-esteem
  3. To look my best/more attractive

Top 3 things she looks for when purchasing a new acne product

  1. Affordability (77%)
  2. Consumer claims (52%)
  3. Ingredients (46%)

No one size fits all

  • 64% say more than 1/4th of their products are acne-specific
  • 57% use multiple acne products from different brands
  • 12% use brand-specific regimens

Her topical acne-specific products

  • 75% facial cleanser
  • 52% moisturizer
  • 50% spot treatment
  • 50% facial treatment masks

Topical acne-specific products gaining her attention (and market share)

  • 33% all-over-acne treatment
  • 31% pore strips
  • 26% acne patches/dots/darts
  • 17% chemical exfoliator

Treatments she’s interested in

  • 71% at home blue/red light therapy
  • 68% vacuum pore cleaner
  • 66% facial steamer
  • 59% dermaplaning
  • 53% micro-needling

Her treatments are somewhat working

  • Only 14% state their current acne treatment works
  • 74% report they somewhat work

27% spend more than $200 per year on acne products but 95% would be willing to spend more if the products worked

Women spend $6-$15 on most acne products, but, she’ll spend more than $20 on:

  • 28% chemical exfoliator
  • 24% all-over-treatment
  • 23% peel pads

 Favorite acne-combatting brands

  • 43% Neutrogena
  • 36% Clean & Clear
  • 33% Bioré
  • 25% Clearasil
  • 24% Cetaphil
  • 22% Aveeno

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