April 23, 2020 Published by

The beauty industry is dealing with the implications, outcomes and effects of Covid-19. From supply chain disruptions to brick & mortar store closures, to shelter-in-place mandates, these are not normal times.

The Benchmarking Company surveyed more than 5,000 beauty-buying female consumers about how the virus is impacting her lives, how they are prioritizing purchasing, and what they expect their favorite brands to do during this pandemic.

Click on the link to download the full report