Getting a good night’s sleep is vital for skin to repair and regenerate, leading to a healthy, vi-brant complexion. Yet, 93% of beauty buying US females have experienced trouble falling asleep, staying asleep, and/or feeling tired upon waking, resulting in skin concerns, as well as issues affecting mood, focus, and energy. Which beauty products and brands does she trust to help her wind down and refresh at the end of the day, and what is she looking to try next to get those elusive Zzzz’s? Find out what more than 4,000 US females are seeking in sleep aids and the nighttime products she’d like to explore from your brand.
She’s Got Sleep Issues
• 97% occasionally, frequently, or always experience sleep disruptions
• 93% have trouble falling asleep, staying asleep, or feel tired upon waking
• 74% would spend $100 to $2,000+ annually on sleep aids that worked
She rates her quality of sleep a 6.2 out of 10
She Agrees Sleep is Important
• 100% agree lack of sleep affects overall health, skin health, hair health
• 98% feel better about how they look after a good night’s sleep
• 93% are interested in using any type of product (i.e. medical device, drug/supplement, holistic approaches, aromatherapy, bedding/clothing, home care, wearable technology, etc.) to help with her sleep routine
Beauty Renewal Begins with Sleep — and She Knows It
• 72% Skin generation/regeneration
• 67% Reduction in inflammation
• 64% Collagen production
• 54% Hydration
• 52% Hair growth
Skin, Strands, and Sleep Synergy
• 99% say having a night-time beauty & personal care routine is important
• 97% believe overnight skincare/hair care products are boosted by the body’s natural cel-lular repair cycle that occurs while you sleep
• 95% are interested in beauty products designed to work while she sleeps
• 92% are willing to sleep with products that might make her a bit less comfortable while sleeping in exchange for waking up with better hair/skin
• 76% actively seek out and use skincare/hair care products designed to work while she sleeps
Why She Has a Nighttime Beauty Routine
• 71% to enhance the product’s benefits through my body’s overnight repair & recover abil-ities
• 66% helps me wind down and de-stress
• 57% promotes my overall health
Not Enough Sleep and She Experiences…
• 72% dark under-eye circles
• 67% bags under the eyes
• 65% puffiness
• 62% dehydrated skin
• 56% dull skin
She’s Interested in Trying These Nighttime Skincare Products – BRAND OPPORTUNITY…
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