October 31, 2019 Published by

CBD beauty is still not totally understood by consumers, and misperceptions abound. In Part 2, find out if more than 7,000 US beauty consumers understand the nuances of CBD based beauty, what claims they are seeking, favorite products, brands, and more!

Cannabis confusion

  • 50% believe there’s a difference between a marijuana plant and a hemp plant
  • 27% say they know difference between hemp oil and CBD oil

Full spectrum CBD? Broad spectrum? CBD isolate? 

  • 17% understand difference
  • 46% don’t
  • 36% couldn’t say with certainty

S/he’s buying products made with:

  • 58% hemp seed oil
  • 52% hemp-based CBD
  • 33% marijuana-based CBD
  • 22% CBD isolate
  • 16% just know products are a CBD product

What s/he wants to see on the label

  • 68% percentage of CBD as an ingredient
  • 57% specifies that the CBD is from hemp
  • 43% high concentrations of CBD
  • 36% that the CBD is from marijuana
  • 35% high potency

Her/his fav CBD beauty products

  • 56% body cream
  • 45% muscle and joint pain treatment
  • 34% facial moisturizer
  • 31% lip balm
  • 28% hand cream

Fav cannabis-based beauty brands

  • Hempz
  • The Body Shop
  • Josie Maran
  • Origins
  • Kiehl’s
  • Milk Makeup
  • Lord Jones
  • Vertly

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