Lip, Lip Hooray!
Lipstick, lipgloss, lip liner—consumers love their lip products. From changing her lip colors between day and night, or spring and fall, to what color is in her makeup bag right this very minute, The Benchmarking Company got asked US female beauty consumers to discuss all things lip, and we think you’ll be tickled pink…red…brown…and maybe even coral over the results. Read on!
What She’s Purchased in Past 12 Months:
- 75% lipstick
- 73% lip gloss
- 57% liquid lipstick
- 48% lip liner
- 45% lip stain
- 35% lip plumper
Every Month she Buys:
- 18% lip gloss
- 17% traditional lipstick
- 15% liquid lipstick
- 10% lipliner
Every Few Months she Buys:
- 33% traditional lipstick
- 28% lip gloss
- 27% liquid lipstick
- 20% lip stain
To download the full .pdf infographic, click here.