All Eyes on Me
When it comes to her lashes and eyebrows, there is no disputing the importance of her products and tools. From the latest brow grooming techniques to the continued dominance of mascara as her #1 lash product, consumers make time for the maintenance of both in their budgets and schedules. To get a real gauge of this flourishing category, we asked over 7,700 US female beauty consumers to talk eyelash and brow trends, brands, and tools.
She Buys
- Two-thirds of beauty buyers have purchased both eyelash and eyebrow products and tools in the past 12 months
Lash Products Bought in Past 12 months
- 98% mascara
- 63% mascara/lash makeup remover
- 55% a lash curler
- 46% mascara primer
- 45% false eyelashes
- 30% eyelash serum
- 26% eyelash conditioner/growth product
Brow Products Bought in Past 12 months
- 86% brow pencil
- 69% tweezers
- 60% brow brush
- 49% brow gel
- 42% brow powder
- 27% brow crayon
- 18% brow stencil
Her Fav Lash & Brow Product Retailers
- 71% buy from a superstore
- 65% specialty beauty retailers
- 40% drugstore
- 31% online retailer like Amazon.com
- 19% department store
- 10% direct sales or grocery stores (tied)
Click here to read the rest of the data as a .pdf