While it’s said that everyone is beautiful in their own way, many U.S. women and men rely on professionals to augment their natural features to enable them to be happier with the skin they’re in.
More than 26.2 million surgical and minimally invasive cosmetic and reconstructive procedures were performed in the U.S. last year, according to the American Society of Plastic Surgeonsa.
Liposuction was noted as the most common surgical cosmetic procedure performed in the U.S. in 2022b, followed by breast augmentation. Of non-surgical procedures, Botox and other neurotoxins topped the list, leading to revenue of $11.8 billion U.S. dollars for all cosmetic procedures that year.
In December 2023, The Benchmarking Company asked more than 4,200 U.S. female beauty consumers which procedures they’ve had, which they’d like to try, as well as their attitudes toward new cosmetic technologies designed to bring about a professional result through noninvasive, in-home product use.
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