In the past 6 months, females have experienced itchy scalp (45%), thinning hair/hair loss (41%), dry scalp (41%), flaking/dandruff (30% vs. 41% for men), oily scalp and buildup on scalp (both 24%), and general scalp irritation (13%).
To combat or prevent these issues, 48% currently use a clarifying shampoo, 41% use dry shampoos/scalp refreshers, 35% use a sulfate-free conditioner, 30% use anti-dandruff shampoo (and 44% of men currently do so), 24% use scalp massage and cleansing tools, and 17% use hair growth treatments. Thirty-five percent (35%) of women say they are somewhat satisfied with their current scalp products and 38% feel neutral about them.
The popularity of scalp products has skyrocketed, with myriad brand opportunities to engage a curious, if not fully satisfied consumer. Seventy-seven percent (77%) of females are interested in trying detox scalp treatments, 78% are looking to try BHA/AHA exfoliating scalp products, 77% are interested in scalp tonics, 75% want to dry hydrating scalp serums/lotions, and 75% wish to try moisturizing balms, among many others. Sixty-two percent (62%) of men would like to try dry shampoos/scalp refreshers with only 16% currently using them.
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