When it comes to the workhorse of the beauty world, few products can hold a candle to face masks. For decades, masks have been a part of the lineup for nearly every skin care brand, but up until several years ago, the category seemed to be a bit stagnant. Not any longer. From mud to clay to cream to peel-off to sheet and reusable rubber versions, masks have been enjoying a renaissance.
Beauty consumers find masks add value to their regular beauty regimen, as reported from results of The Benchmarking Company’s June 2023 online study of 3,554 U.S. females. Seventy-three percent agree that using a facial skin care mask is a treat and an important part of “me time,” 74% agree applying a mask feels like self-care, with 58% finding the experience of wearing facial masks relaxing.
Today we share fresh data to take a deeper look into her mask preferences, including ingredients of choice and brands she loves.
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