May 10, 2023 Published by

Her Bath & Body Must-Haves

Taking a bath is a vital part of a well-rounded self-care routine, according to female beauty buyers. Ninety-three percent (93%) of women who bathe in a bathtub do so to relax, 83% to pamper themselves, 67% for alone time (make that 77% if she has children under 18 years old at home), with only 31% saying they bathe in a tub to get clean. Bring on the bubbles and dive into our fresh research to uncover her bath, shower, and body care habits, brands she loves, and her post-cleanse skincare essentials.


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