According to an August 2021 original primary study conducted by The Benchmarking Company, Ulta Beauty has surpassed Sephora as the US female consumer’s top choice beauty retailer, with 59% shopping Ulta or Ulta.com in the past 6 months (at least once) compared to 47% having shopped Sephora or Sephora.com. Today’s infographic takes a deep dive into her relationship with Ulta Beauty, how she shops, what she shops for and what she loves most about this growing beauty behemoth.
Why She Shops Ulta
- 55% Brand names I know and trust
- 37% Broad selection of products
- 35% Best value for the price
- 31% I can purchase high end and lower priced products all at once
- 24% Good customer service/friendly
- 22% Loyalty program
Top Ulta Purchase Influencers
- 75% Product reviews and consumer claims
- 57% Products are on sale
- 53% Price
Her Top Go-to Product Buys at Ulta
- 64% Eye makeup
- 59% Facial makeup
- 58% Hair care (shampoo, conditioner, styling products)
- 48% Basic skincare
Products she’s Likely to have in her Ulta Cart
- 36% Mascara
- 33% Anti-aging skincare
- 32% Foundation
- 31% Lipstick/gloss
- 23% Concealer
Her Ulta Price Points
- 45% Buy the combo: mass, masstige and prestige priced products
- 30% Buy mass and masstige
- 9% Buy masstige and prestige