September 15, 2021 Published by

According to an August 2021 original primary study conducted by The Benchmarking Company, Ulta Beauty has surpassed Sephora as the US female consumer’s top choice beauty retailer, with 59% shopping Ulta or Ulta.com in the past 6 months (at least once) compared to 47% having shopped Sephora or Sephora.com. Today’s infographic takes a deep dive into her relationship with Ulta Beauty, how she shops, what she shops for and what she loves most about this growing beauty behemoth.

Why She Shops Ulta  

  • 55% Brand names I know and trust
  • 37% Broad selection of products
  • 35% Best value for the price
  • 31% I can purchase high end and lower priced products all at once
  • 24% Good customer service/friendly
  • 22% Loyalty program

Top Ulta Purchase Influencers  

  • 75% Product reviews and consumer claims
  • 57% Products are on sale
  • 53% Price

Her Top Go-to Product Buys at Ulta

  • 64% Eye makeup
  • 59% Facial makeup
  • 58% Hair care (shampoo, conditioner, styling products)
  • 48% Basic skincare

Products she’s Likely to have in her Ulta Cart

  • 36% Mascara
  • 33% Anti-aging skincare
  • 32% Foundation
  • 31% Lipstick/gloss
  • 23% Concealer

Her Ulta Price Points

  • 45% Buy the combo: mass, masstige and prestige priced products
  • 30% Buy mass and masstige
  • 9% Buy masstige and prestige

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