Single-dose beauty product packaging options can give consumers much-needed peace of mind, whether it’s taking the guesswork out of the amount of a product to use, or easing fears about a product’s exposure to outside toxins. The format has both advantages and drawbacks, summarized in the results of our recent online survey of 3,000+ US female beauty buyers. Read on to discover which skincare and other products she’s consuming in single-dose now, which ones she’d like to see from brands, and more.
Purchase Frequency
- 47% have bought single-dose beauty/personal care now or in the past
- 33% bought just one time
- 15% are regular single-dose buyers
- 49% buy single-dose just on occasion
- 3% wouldn’t buy single-dose again
Single-Dose Skincare Buying Rules
- 91% of single-dose buyers purchase skincare in this type of packaging
- 44% buy hair care
- 31% bath products
- 22% fragrance
- 19% body care
- 19% sexual wellness/intimate care
- 19% color cosmetics
Why She Buys Single-Dose
- 54% travel-friendly
- 52% don’t have to guess how much product I’ll need
- 47% keeps product from being exposed to sun, bacteria and air
- 32% helps product maintain its potency
- 31% minimal product waste
- 30% more hygienic
- 29% less messy
CLICK HERE TO READ THE FULL COLOR .PDF