Men’s Grooming – Evolved
The past decade has seen a steady rise in spending from Us men on personal care (and beauty) products. Some men have even moved beyond typical grooming offerings like shaving products and beard care and have embraced the full-spectrum of wonders that were largely the domain or females-only. To understand the mindset of male consumers, The Benchmarking Company, in a September 2022 primary research study, asked more than 800 US men ages 18+ to share their buying behaviors, influencers product frustrations, and brands they love.
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