Moms Tell All: My Teen/Tween Beauty Obsession – Infographic Series: #5

Moms Tell All: My Teen/Tween Beauty Obsession

Beauty buying skews younger with each new generation, thanks in large part to easier and faster access to products along with the steamrolling influence of social media. Messages of aging-prevention and the urge to start using skincare young(er) have caused parental concern and some industry backlash. In our August 2024 Teen/Tween Beauty survey, The Benchmarking Company asked more than 2,600 parents about the beauty and personal care habits of their children ages 7-17. What we’ve discovered among girls and boys (as young as 7 years) is an enthusiastic interest in cosmetics and skincare, along with specific brand needs and expectations from wary parents who want to keep their kids safe.

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